In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 561 Author: Site Editor Publish Time: 2023-06-15 Origin: Site
There are more and more cross-border sellers operating independent websites, and they are facing some problems, such as how to effectively improve the operating efficiency of independent websites?Today let’s talk about how to solve this dilemma.
1. Website homepage design
1. Optimize the homepage interface
People always like beautiful things, so visual images are especially important.Design the homepage of the website based on the brand, product, site, and consumer preferences to catch the customer's attention, give the customer a good first impression, increase the time the customer stays on the website, and invisibly increase the possibility of closing a deal.
2. Section design
The product categories are subdivided below the LOGO, and the categories are controlled within 10. The categories are further subdivided into product details. The copywriting is kept simple and clear, which can clearly guide customers to the page they want to know. At the same time, the concise design is also beneficial to Google. Reptile collection.
3. Complete information at the bottom of the website
Foreigners attach great importance to the shopping terms of the website, so they must ensure that the information at the bottom of the website is complete to increase credibility. If advertising is placed on Google and Facebook platforms, they will also review the integrity of the website information, so this link must be done well.
4. Show video
When introducing products, in addition to pictures and texts, product display videos and production videos can also be placed in the product details.Let consumers understand product information intuitively. The more consumers know about the product, the greater the possibility of placing an order.
5. Provide fast customer service
You can install a smart customer service plug-in on an independent website so that customers can ask questions at any time and receive timely replies when they have questions.Or install a WhatsApp button, and when customers click it, it will jump directly to the WhatsApp conversation, thereby guiding customers to place orders.
6. Provide a platform for real feedback
You can set up an independent station forum or blog format to display customer evaluations of products, services, etc. on the independent station, and display customer comments in the independent station to form the characteristics of the independent station and increase customer stickiness.
2. Product page layout
1. Set up PayPal EC quick payment
Independent website sellers should not underestimate this button. Its appearance optimizes the payment process, saves customers time and cost, and also improves the shopping experience.At the same time, customers do not need to fill in the delivery address again when placing an order. We can directly read the customer's commonly used PayPal delivery address to complete shopping more conveniently.
2. Turn on the Buy Now function
Buy now button For customers who do not have a Paypal account and areas not covered by Paypal, buyers can jump directly to the payment page to choose other payment methods, such as credit card payment.
3. Add comment display
Reviews are an information channel for customers to learn about products.Lack of reviews or negative reviews will have a negative impact on our on-site conversions.If a new product is launched, it is recommended to fill in some high-quality reviews to enhance the trust of new customers in us.No need to fill it in manually, we can use some plug-ins to copy Amazon product reviews to an independent site.
4. Multi-dimensional product information display
In addition to simple dimensions such as style, color, weight, size, etc., today's customers want to see more detailed product information, such as usage scenarios, effects presentation pictures, etc. If the site supports videos or GIFs, add them as much as possible .
For example, clothing sellers can use videos of models wearing clothes on product details pages to show the matching, visual effects, design elements, and applicable scenarios of the clothes. This will be more conducive to customers' recognition of the product.
5. Responsive design
Nearly 80% of users choose to shop on mobile devices, that is, smartphones or tablets.All want the same seamless experience on product pages.Therefore, when choosing a website building system, we need to pay attention to the adaptive technology of PC and mobile terminals.
6. Add trust icon
Adding payment, logistics, certification and other icons to the site will help increase customers' trust in the website, thereby effectively increasing product conversion rates.
7. Related sales
By associating some products of the same category, you can give customers more choices, which can also effectively increase the conversion rate.After the product details page optimization is completed, the next step is to optimize the shopping process.You must know that the shopping process not only affects the user's shopping experience, but also affects the website's sales. Its importance cannot be underestimated.
3. Improve the shopping process
1. Discount tips
Display next-level discount tips on the website shopping cart interface, such as: buy two and get a 20% discount, etc. This can greatly stimulate customers' desire to buy.
2. Set up free shipping
Most online shopping consumers prefer to buy products with free shipping, so it is necessary to provide free shipping services without affecting profit margins. This can be done in the following three ways:
(1) Free shipping for a series of specific products
(2) Free shipping automatically after reaching the minimum consumption amount
(3) Set up coupons and get free shipping on products after using the specified coupons
Without free shipping, a variety of logistics and delivery methods can be provided to match customer needs.Fast but expensive DHL and UPS, slow but cheap postal service.According to statistics, 72% of customers believe that logistics is an important factor in determining shopping satisfaction. So when we choose a logistics partner, we must have a partner with guaranteed service.
3. Email marketing
Email marketing has always been a powerful tool for cross-border e-commerce sellers. Its advantages include a large number of users it can reach, low cost, relatively fast dissemination speed, and strong monitorability. At the same time, it can track the delivery rate, open rate, and click-through rate. As well as subsequent conversions, analyzing these indicators will help us further optimize marketing.
Email marketing is divided into two situations. One is before the customer pays: (such as member registration, product purchase, order unpaid), etc. When the customer triggers these events, the website will automatically send an email to remind the order.
The other is after the customer pays, we conduct secondary marketing: filtering and analyzing data (such as customer login time, shopping frequency, accumulated order amount, unpaid or paid members for product additions) to find target customers. Send an email.