Views: 0 Author: Site Editor Publish Time: 2021-05-07 Origin: Site
Facebook is the world's largest social media, with over 1.5 billion active users and a dominant position in 127 countries. Its core positioning based on real user information can accurately identify a large number of potential users.In addition, it has the advantages of fast communication, free of charge and wide influence, which is a good promotion channel for foreign trade companies.For traditional B2B corporate websites, in addition to attracting fans through social media, it is more important to create high-quality external links, which can promote rankings.
when you useSEO optimizationFacebook account not only increases your visibility, but also makes it easier for potential followers to find you using these keywords.The more followers you have, the greater your chances of website visits and engagement.So how to do Facebook SEO optimization?
1. How to Optimize Your Facebook Business Page for SEO
The following will provide you with some effective methods to help you optimize your Facebook business page for SEO:
1. Prioritize the 'About' section
Visitors can find a series of information about your related industry fields, your product information, contact information, etc. in the 'About' section.This is also the part you need to optimize with relevant keywords so your audience can find you easily.So when we optimize the 'About' part of SEO, we need to remember the following points:
1) Conduct keyword research to find the keywords most relevant to your field;
2) Select 1 to 2 most relevant keywords with high traffic;
3) Use these keywords frequently to write an informative description of your business;
4) Instructions should sound natural and not repetitive;
5) In addition to the 'About' section, try to use keywords strategically in other parts of the page.
For example, we can add keywords and our company name to the page title.Although you should avoid using too many keywords, you can add them sparingly in page names, URLs, descriptions, etc.
2. Fill in your business information to make it easier for local searchers to find you.
Add your business's location, hours of operation, and contact information to your Facebook profile homepage.Take a restaurant's Facebook page, for example. Its 'About' section displays its phone number, address, and website.
This setting allows intended users to easily find your company's location and get in touch with you quickly.But that's not the only reason to add your business location and other business information to your Facebook page.Adding your address will also help Facebook index your business for local searches, helping local searchers find your business page more easily.
As shown below, its page is for restaurants in Texas.They have their address and other business information updated correctly.
So, when we search for this restaurant on Facebook, it becomes one of the top search results.
3. Optimize Facebook page URL and create custom URL
When optimizing your Facebook page, you must ensure a custom URL that matches your company name.Although this is a common step, it is often overlooked.Matching your Facebook URL to your brand or business name not only increases brand awareness, but on the other hand, a custom URL can make your page easier to find on Facebook and search engines.
If you do not create a custom URL, Facebook will generate an automatic URL, which may be long and difficult to remember, so we recommend that you create a custom URL.
Steps:
If we want to create a custom URL for our brand Facebook page, we can click to access the 'About' section of the page.After clicking, the 'Page Information' section will be displayed, where you can edit the details of the page.Then click 'Create page@username'.
After that, you will see a pop-up window where you can create a username for the page.Enter your company name as your username, this will become your Facebook page URL.Once customized, the new URL will be shorter than the long, automatic URL containing numbers, letters, and other characters.
2. Optimize Facebook posts and updates
After optimizing your Facebook business page for SEO, we also need to optimize our own updates and posts.Not only does this mean using keywords to make your posts more visible to relevant searchers, but it also means optimizing your posts will get you more clicks.
1. Add CTA when sharing content
Simply sharing content on Facebook is not enough to attract users to click.When you share a product page on Facebook or a link to a blog post, it’s recommended to include a call-to-action (CTA) and ask users to do something specific.
For example, we can ask them to click on a link, share a post or comment and like it.Whatever you do, it’s important to end your description with a compelling call-to-action that clearly tells people what you want them to do.For example, 'Watch now' etc.
2. Use relevant keywords for post visibility
Using relevant keywords in your Facebook posts makes it easier for relevant searchers to find them.So when setting up your own shared content, add an interesting description and include product keywords.You also need to include product-related keywords in the meta description.Meta descriptions are snippets that tell people about the content on a web page.Meta descriptions will appear in search results pages when you search using relevant keywords.
For example, if we search for 'social media advertising' on Facebook, the post below is one of the popular searches.
The description contains the keyword 'social media' and the meta description along with the full keyword.This means that more people who search related to this keyword will be able to search and click to read this post, thus gaining a lot of exposure and clicks.
3. Use keywords to optimize your Facebook account and increase exposure
Using keywords to optimize your Facebook content can help you attract a more relevant audience.When creating a formal page for your business, you have the option to add a description.Using relevant keywords in your description is crucial if you want relevant audiences to find you.The more effectively your Facebook page is optimized, the more visible it will be.For example, we search for 'LED'.Top accounts also have keywords in their page names, which also increases visibility.
If we take a closer look at the 'About' section of the top-ranked account, we can see that the keyword 'LED' appears many times.Some keyword rankings are not optimal.But a keyword-optimized Facebook page is important to gain high visibility.
In fact, there is no direct connection between the two, but there is a correlation.The goal is to attract relevant users who will interact with your content, click on your links, visit your website, and even share your content.
