In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
How small and medium-sized B2B foreign trade companies can effectively acquire customers
Views: 693 Author: Site Editor Publish Time: 2023-04-27 Origin: Site
The customer acquisition market for small and medium-sized B2B foreign trade companies is fiercely competitive, and small and medium-sized enterprises are often at a disadvantage in the competition with large enterprises.It is becoming increasingly difficult to rely on traditional methods to obtain inquiries. Single-channel customer acquisition is no longer enough to maintain normal business growth. Small and medium-sized B2B companies must learn to expand customers through multiple channels and use the increase in online traffic to offset the decrease in offline traffic. Continue to be profitable.
Customer acquisition strategies for small B2B foreign trade companies:1. Locate the target group: Before formulating a marketing strategy, first understand the potential customers and audiences, including industry, region, company size, profit, etc., to ensure that your marketing strategy can accurately target high-quality customer groups. 2. Optimize the website: Ensure that the company website has a responsive design and adaptive layout that is compatible with different devices and page views, while building a professional website that not only showcases products but also provides buyer support, customer cases, etc. . 3. Leverage SEO: Optimize SEO search engines to improve your website's ranking in search results.This way, customers will see your products and services when they search for relevant information on search engines. 4. Participate in trade shows: Participate in trade shows in the field of your products to establish an image in the industry, communicate face-to-face with customers, develop business cooperation, and promote products.5. Keep in touch with existing customers: Continuously keep in touch with existing customers, show them the company's new products and offers, and follow up on opportunities for new projects through regular email lists, text messages, phone calls, etc. Provide after-sales customer support, etc.Let them see your company as a reliable partner. 6. Pursue word-of-mouth: Through referrals, let existing customers promote your products and services to other customers. Word-of-mouth and word-of-mouth can help your brand spread to a wider audience faster. 7. Use social media: Draw customers’ attention to the company through social media platforms and increase brand exposure.This way you can communicate with potential customers and learn about their needs, opinions and suggestions.For small and medium-sized B2B foreign trade companies, you can consider the following online platforms:①GoogleGoogle is currently a global search engine and owns many products such as Google, YouTube, and Gmail, covering nearly all of the world.1000000000Users who place ads on Google have a high chance of reaching potential customers and completing transactions. ②TikTokThe international version of Douyin has occupied the top spot in the APP download rankings in Western developed countries all year round, and will cover the world by September 2022.1 billion+Monthly active users.Placing TikTok ads can quickly build a brand and increase customer activity. ③LinkedInLinkedIn is a global workplace social platform/a gathering place for business decision-makers around the world. Currently, the number of members has exceeded9亿, covering more than 200 countries around the world, through LinkedIn, you can communicate relevant corporate advertising information to professionals in upstream and downstream related industries and find transaction opportunities. ④ FacebookFacebook is one of the world's mainstream social networking sites. As of 2020, it has more than2.6 billionActive users, Facebook has also become one of the platforms valued by advertisers. In addition, building a good independent website has many obvious benefits:First, it can avoid competition within the platform and reduce pressure; second, it can exclusively enjoy customer resources, which is more conducive to sustainable development; third, it can get rid of various platform rules and has greater freedom; fourth, it reduces the platform commission, Guaranteed higher profits; fifth, faster repayment; sixth, it can establish a professional brand image, greatly increase brand appeal, which is conducive to the company's continuous brand building; seventh, control of data is more independent and leading Higher authority.All the above advantages can only be enjoyed by establishing your own independent website. Therefore, it is imperative for small and medium-sized B2B companies to establish high-quality independent websites.
Consult B2B Brand Global Marketing Experts
Sunac Cloud focuses on B2B brand global marketing services and is deeply involved in the fields of brand strategy, brand creativity and brand communication.It has an excellent team of brand globalization marketing experts and designers, and has the ability to shape brand globalization.Believe in the power of brand and help brand grow.
