In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2022-01-02 Origin: Site
As the world's most influential professional social networking site, Linkedin already accounts for half of workplace social networking, with a total of 675 million members. Four out of five B2B marketers are using Linkedin, and 52% of buyers include Linkedin in their research process. The most influential channel in China, more than 5 million Linkedin members have completed the Linkedin skills assessment, and continue to expand the audience group globally. Many foreign trade people are trying to conquer Linkedin, so as to better develop Linkedin marketing plans. , acquire customers accurately and quickly. So, for advertisers to establish a brand and promote products through Linkedin, they must first have 'recognition' that is different from others: This requires advertisers to first think clearly about what they want?You include the advantages and specialties of the company's products/services, so that you can be 'recognized' from others.Then let’s think about how to get it, and what can we provide to the other party?More favorable prices than competitors, and product production technology ahead of peers?Or have decades of service experience, and the quality is completely worthy of customers' trust.Then plan related topics and push content through Linkedin in different stages on a daily basis, thereby gradually occupying the user's mind and leaving a brand impression on the user, so that it can become a priority when stimulating customer needs.Only by knowing your marketing goals and planning content that highlights your own strengths can you better add and convert your audience.Otherwise, advertisers don’t know how to operate accounts, and users will add them randomly, which not only increases the cost of future communication efforts, but also imprecise target customer groups, which will affect 3rd-degree connections, so the people recommended by the Linkedin system will become increasingly inaccurate. 1. How to write more!——Efficient customer acquisition skills There are 1,300 characters to enter in a personal LinkedIn post. In fact, long content updates have 10 times the visibility of short posts or article links.If an advertiser wants to link a post to an article, the following is recommended: Post description value: When a post describes what its content is and why people want to read it, such as product quotation information that customers want to know, or in the form of storytelling, digital analysis, counter-questions, etc., it can reach readers and maximize customer clicks. operate. Remove link preview: When an advertiser publishes a link, LinkedIn also provides a delete preview option to maximize customer attention.When customers see that linked posts aren't so traditional and boring, they might want to read what you've written.Advertisers can also use images/videos instead of link previews. About the update release Post Try to ensure the aesthetics of the posts you publish. Secondly, you must convey product value and professionalism in multiple dimensions and in an all-round way, such as product application cases, design renderings, office production environment displays, etc. Research the content that customers want to see, and target it. In addition, when posting, you can also use the dynamics of open interactive questions to attract customers to comment and leave messages, and use the Linkedin network for fission communication. Seek more valuable topic clues--'Tease' customers In addition, Linkedin often notifies advertisers of a customer's anniversary, birthday, position, etc.For advertisers, these are good topic clues, and may be of higher value. They can take the opportunity to 'tease' customers, but it is best not to use the automatically defaulted information by the system, but to write some words full of personal labels and emotions. will be better. 2. Occupy a place on LinkedIn and develop customers’ friends - take advantage of LinkedIn tools Advertisers who want to occupy a place on LinkedIn need to let the platform know that we need it, and we must have enough friends on LinkedIn.Therefore, add friends as much as possible, preferably those related to the industry. The system may also push similar buyers, bosses, etc. to us later.And if you want to know the email addresses of these customers, you also need to add friends, so that the search for potential customers in the later period will be more targeted! For example, if we search on Linkedin to find foreign celebrities and influencers in our product industry and potential target customer industry, we may not be able to directly send invitations to add them, so we can follow them first and create a Linkedin account.And actively search for keywords in the product industry range and application industry range, such as stainless steel pipe, find those foreign customers that can be added, and actively add invitations, preferably customers who meet the relevant positioning, so as to expand the coverage of your network. . Key points you should pay attention to when adding and inviting Linkedin friends: 1) The invitation information should be concise, sincere and focused, and provide users with a good experience. Try not to include any commercial promotion to increase the pass rate; 2) Try not to include any website links, email addresses, WhatsApp and other contact information in the invitation information; 3) The number of invitations cannot be too large, especially for newly registered LinkedIn accounts. The account needs to be maintained for at least one to two months. The number of invitations per day in the future will also be synchronized according to the account pass rate. Here we recommend a LinkedIn auxiliary tool - LinkedIn Assistant: The overall functional layout is very practical, improves advertiser efficiency, and helps advertisers avoid touching Linkedin red lines.LinkedIn friends can be added in batches and can be set to automatically add customer names in the invitation message, which can effectively save time. Such customized invitation messages can increase the friend acceptance rate, and group management of friends can achieve targeted and precise marketing, batch Send messages and get stable one-on-one inquiries, etc. After categorizing Linkedin friends, advertisers can also send some product promotion information, holiday greetings, etc. from time to time, such as Christmas, etc., and can also send holiday blessing messages in groups. Note that they can also be set to automatically add them to the messages they send. Customer's name. 3. Establish a corporate LinkedIn page - the best channel for customers to learn about the company Advertisers setting up a corporate page on Linkedin are one of the most effective channels for customers to learn about the company. When establishing a corporate page, it is best to associate the company's product/industry tags, which will help cultivate potential customers for the company's business.Continuously optimize the ranking of the page in real time, such as adding industry keywords (stainless steel, nickel alloy, etc.), hanging company external links, etc., to promote the corporate page.In addition, the Linkedin banner also needs to be beautifully designed, highlighting the key points of the industry while maintaining a beautiful appearance, including adding employee activities, etc.Another thing is to pay more attention to the same type or related accounts. Finally, I summarize and provide you with some suggestions: 1) Follow industry giants or well-known companies in the industry As long as these companies share updates on their personal pages/company homepages, the information can be seen immediately in the information stream. 2) Join the corresponding Linkedin Groups Compared with Facebook groups, Linkedin Groups are more about business topics. They also bring together a large number of people with the same major or the same interests. We can publish some professional knowledge and insights in the group to stay active and attract people. Stalker.Moreover, the group will update news or purchasing information from time to time. Many professional buyers can also be added to the group, which are relatively good resources. 3) Through valuable content Assuming that customers want to learn about the latest knowledge/in-depth sharing of the industry, they can enter product or industry keywords in the LinkedIn search box and search based on the Content dimension, and they will find a lot of relevant information. Customers can search based on content quality and relevance. Or arrange them in chronological order of release.