In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2022-01-22 Origin: Site
As we all know, YouTube is the world's top English video website, with more than 2 billion monthly active users, and more than 100 countries have their own local versions of YouTube.The coverage is extensive and accurate. 51% of YouTube users visit the website every day. 90% of European and American consumers say they discover new products through YouTube. The traffic of searching videos through YouTube every day is second only to Google search.Therefore, YouTube is definitely an excellent place for advertisers to promote their products.So how to create YouTube videos, how to improve YouTube rankings, and how to quickly and effectively stimulate user consumption demand?Today I would like to share with you the secret to the success of the YouTube brand overseas, to help advertisers build brand value on the YouTube platform, attract more potential new customers, and tap precise orders through video marketing. 1. What types of videos add points to YouTube product videos? Video content is an important component that cannot be ignored in advertisers' promotion and marketing. So what kind of YouTube videos can advertisers create to gain more users' attention? 1. Skill growth - product teaching, allowing users to experience practical skills The annual growth rate of searches for instructional videos on YouTube is as high as 70%, and many users are looking for solutions to problems on YouTube.Advertisers can produce corresponding instructional videos based on the company's product features. For example, steel pipe and stainless steel products can show the production process, quality specifications, purchasing precautions, etc.There are also technology products that can be used to show how to use them, catering and food products that can show the cooking process, and beauty products that can show the makeup steps.The product knowledge possessed by advertisers can not only display the brand image, but also help customers learn some unknown skills in a diversified way and increase users' attention. 2. Brand story - convey corporate cultural concepts and build mutual trust In addition, when advertisers create videos, try not to limit their focus to the introduction and display of products. In this way, users will only increase their understanding of the product, but they may not necessarily cooperate with us.It is recommended that advertisers not only export product knowledge, but also convey brand image and corporate philosophy to potential customers, such as customer first and more than ten years of service experience.Deepen user impressions and build trust between advertisers and users. 3. Entertainment first - interesting, humorous, quickly attracting audiences The magic weapon to quickly attract users' attention is: fun and humor.For example, the online gift shop has a YouTube channel dedicated to introducing all kinds of weird and weird gifts, creating a funny atmosphere.Or the steel pipe industry is not just about telling product knowledge. When new products are released, we can also change the storytelling style, add humorous elements to the video, and tell it in a relaxed tone.Or publish some other daily life content appropriately. 2. How to stand out among competitors and quickly improve YouTube+Google video rankings? On average, 400 hours of video are uploaded to YouTube every minute. So how do you stand out from this large amount of videos and be searched by potential customers?This requires us to quickly improve the account ranking. The important point is to implant keywords (implanting titles/descriptions, etc.), which not only helps users search for the content they want, but also improves the video ranking of YouTube+Google and increases exposure.Regarding the selection of keywords, there are the following methods: 1. Product words/industry vocabulary:Such as stainless steel plates, precision welded pipes, spiral pipes, low alloy plates, etc. in the steel pipe industry; 2. Search box reference:For example, enter the keyword 'Spiral tube' on YouTube/Google, and the long-tail words displayed can also be used for reference; 3. Take advantage of keyword mining tools:Some free keyword mining tools are available (such as Jaaxy, Keyword Tool, etc.). Enter keywords in the tool to load long-tail words about it, which are all available; In short, ensuring that users use top-ranking and popular search terms will help our content appear in front of users quickly. In addition, if you want to improve YouTube video rankings, it is also important to increase user participation.Try to guide users to comment, subscribe, share, collect or click the 'like' button after watching the video, which will help improve our video ranking.At the same time, you can also design marketing activities such as free trial products and holiday discounts to increase user participation. 3. YouTube video operation skills you must know! 1. Subtitles--a necessary element of the video One of the essential skills for YouTube video operations is to add subtitles, which not only provides convenience for viewers, but also optimizes video searches. We can use this opportunity to highlight important keywords.What are the ways to add subtitles? 1) Upload the commentary text or subtitle file with timestamp; 2) Transcribe and automatically synchronize, provide video commentary, and YouTube automatically sets the display time for the subtitles; 3) Create new subtitles and just enter text while watching the video, or find a professional to translate or transcribe the video. Tips: To add subtitles, you can go to 'Creator Studio'. 2. Integrate cards + ending screen into the video Advertisers can add cards and end screens to videos to allow viewers to vote, click on external links, or direct users to watch other videos.Cards appear as long message notifications in the upper right corner of desktop and mobile screens.You can add up to 5 cards to each video, and you can drag and drop it to the time point in the video where you want it to appear.It’s recommended to space the cards evenly out to give viewers time to take action.The end screen can also extend the video to 5-20s to guide viewers to watch other videos/channels. 3. Playlist Assuming that the advertiser's videos are created around a specific topic, playlists may be the most useful tool. Playlists can organize videos from our channel and other channels.Functions include organizing channels, encouraging viewers to watch similar videos, and displaying content separately in search results. 4. Tools used for YouTube videos 1) Rival IQ This YouTube analytics tool helps advertisers increase social media engagement, conduct competitive analysis, track competitors, and discover new content ideas for target audiences. 2)CLEANPNG The second one is a website for adding pictures. When making a YouTube cover or video, you can add some small elements to add icing on the cake.The website is very rich in resources, with 300,000 materials, free and unlimited downloads. 4. How to use third-party platforms to share YouTube videos to more users In addition, how to promote our YouTube content on other platforms to more users? 1) Share to other social media Share videos on social platforms to better understand the video and interact with viewers.Advertisers can share their videos by clicking on the 'Share' tag under the YouTube video, and YouTube also provides short video links.If you just share the video in the timeline or dynamic message, the effect will not be high.Let’s say we create an instructional video based on user questions about a product.At this time, you can put a link to the video and answer these questions in the video.If the video is about a big advertising campaign/global trend, add some hashtags to make sure the video is included in the conversation. 2) Blog posts and websites You can first add the YouTube follow icon to your website and blog to make it easier for the audience to find the advertiser's channel.You can also embed relevant videos on your website or blog posts.Advertisers can create videos for specific blog posts or share customer review videos/case studies on their website.Good for promoting YouTube channels and videos and bringing traffic to the website. 3) Interact with viewers It is also important to interact with viewers, such as replying to comments + answering questions + soliciting feedback + thanking viewers for their support, etc.Although it is simple, it is also easy to give up halfway. You can choose a special time to view video interactions and reply to users to keep users active. Of course, there are also ways to promote our YouTube video content through emails, Q&A websites, etc. In short, if YouTube operations want to be effective, advertisers must continue to optimize our content, create video strategies based on our audience, and try to cover as many people as possible user.