Views: 0 Author: Site Editor Publish Time: 2021-03-31 Origin: Site
Facebook is one of the mainstream overseas social media platforms, with 2.6 billion monthly active users as of 2018. Its use is no longer limited to social media, and has now become an important platform for foreign trade companies to develop customers.So how to create a Facebook account that can bring inquiries? Today we will talk about how to make Facebook a marketing tool on your foreign trade road step by step. A high-quality Facebook account must have the following four elements: ①Account information ②Quality friends ③Groups with high correlation ④Account activity PART 01 account information A complete Facebook account covers a personal page and a company homepage, both of which are indispensable. Personal page: Add work and education, places where you have lived, family members, and life chronicles to commemorate important moments in life, such as travel, anniversaries, etc., which can be updated as life chronicles, which further confirms the authenticity of the account.The most important item is 'contact information and basic information'. Users have different hobbies and usage habits. At this time, we can add friendly links to various platforms, such as online chat WeChat, Skype, Whatsapp, social networking Platform-type social media links such as Twitter, LinkedIn, and Instagram allow users to not only contact us on Facebook, but also interact on multiple platforms. Company's main page: After the personal page is built, the next step is to improve the company homepage. As a company’s facade, the corporate page needs to improve the following points: - Professional image presentation: When entering a corporate page, the first thing that catches your eye is the background image. At this time, we can design a professional background image with the main products, company name, contact information of the person in charge, etc. It is recommended that the avatar of the enterprise page directly use the company's Logo. - Complete company profile: Fill in the founding time of the company, mark the company type, and add the company mission.Then there is the contact information, including business phone number, corporate email, and website. In addition, you should also pay attention to the company profile. Here we recommend adding a concise and concise company profile of 30-50 words to make it clear at a glance.There is also a company product catalog promoted on the homepage, which allows customers to systematically understand product categories, add business stories, and upload background pictures representing the brand. We can tell the company's development history and help customers better understand the company's business development. PART 02 quality friends The purpose of accumulating high-quality friends is to develop potential customers later, invite friends to follow the company page, and increase the attention of the company page.So how to accumulate high-quality friends, we start from the following four points: 1. Use Facebook’s object search feature Determine your customers and product audience. Assume that the customers you want to target are steel pipe buyers. Then you can search for product terms such as Steel pipe, Steel tube, Steel Pipe importer, and you can also search for upstream and downstream terms, such as Oil transportation. Gas Project expands the search area and adds them as your account friends one by one. 2. Check the friends of high-quality friends When you are sure that the friend you added is a good potential customer, you can go to his personal page to view his friends and work friends. These are basically users in the industry, and then add him as your friend. 3. Users in the group When the group you enter is a group in the same industry, and the members in this group are basically in the same industry, then you can filter the relevant users in the group and add them as friends of your account. 4. Add comments on peer posts to customers When you see relevant users asking for intention consultation under peer posts, you can add them without thinking. This will not only save time, but also help you develop potential customers later.
PART 03
Highly relevant groups
Groups are one of the most convenient ways to achieve viral marketing on Facebook. They are discussion pages established for a group of like-minded people. We can create them spontaneously or actively join them.
1. Create groups spontaneously:
Select the group in the navigation bar of the personal page to open it, click the Create button in the upper right corner, and then name the group, such as Steel pipe import and export. Invite friends to be group members. Users with related needs will also actively join in the future. Once joined, They will use the invitation function of the group to invite friends to participate. If friends are also interested, the number of people in the group will increase rapidly.Posting posts later in this way ensures that a highly engaged audience will be informed of the latest content released by the company in a timely manner.
2. Actively apply to add a group:
Same as above, use the Facebook object search function, select the group from the search results, and you can filter and add it. Some groups have no settings and can be added directly, while some will set relevant questions. For example, are you joining this group to sell or buy steel pipe products?At this time we can reply: We are a steel pipe manufacturer.Send to administrator.
PART 04
Account activity
The above is the accumulation of related groups. After these basic tasks are completed, you need to maintain the account, interact with Facebook users, and keep the account active. Now we will introduce how to keep the account active.
1. Post publishing：Personal page suggestions3-5 updates per weekFor information about life and work, the recommended posts for corporate pages are:2-3 items per dayFactory product information, if you are active on social platforms, will also leave a deep impression on others.
2. Increase the number of followers on your company page:In the corporate page, we can click the 'Invite Friends' button to follow your corporate page and become a fan of the corporate page. At the same time, you will see the post updates, and users who are interested in the product will take the initiative to comment, or in Leave a Message on the home page.
3. Increase interaction: There are three ways to interact on Facebook: ① personal page; ② business page; ③ group.
So what communication skills should we pay attention to in different communication environments?Next, we will analyze step by step from the above three aspects.
The first is the personal page: the friends in the chat box on the personal page are online friends, and you can actively start conversations and interact with friends; before communicating with customers, you can first check the friends' personal page for complete information such as work, education, and area of residence.Based on this information, we can communicate more about work, life, hobbies, etc., and maintain good and continuous communication.Finally, he recommends his own products in the warm communication with customers, indirectly achieving the purpose of sales.
Enterprise page: The Messenger of the enterprise page is an excellent way to provide product consultation to customers. Generally, the interaction is based on relevant product needs and has a strong purpose. At this time, we can set up the automatic reply function so that the automatic reply is sent to you on the home page. message to any user.You can use this feature to greet your customers and keep them waiting for your reply.Even when we are away, we can respond to messages in a timely manner so that customers no longer wait blindly.Under normal circumstances, this information should include their own contact information, and it is also recommended that customers leave their email/Skype/Whatsapp and other contact information so that we can track them in time after they go offline.
Group interaction: Facebook groups are not a sales forum. Excessive release of product information will, to a certain extent, cause resentment among group members, and the gains outweigh the losses.The most important thing is to have a good relationship with the administrator.Establish an interaction first to attract the attention of group members; when posting, be sure not to post sales advertisements, as they are easy to be reported. Communication and interaction should be conducted in the form of discussions, so that group members can understand the product and give some suggestions, etc.The interaction under group comments cannot be ignored. For example, if there are 150 comments under a post, if you continue to comment below, all people who have commented before will receive your comment message!At this time, our product information directly covers all reviewers, and at the same time, it also attracts interested users to actively add us.
Have you acquired the above basic processes and communication skills for creating a high-quality Facebook account?After mastering the above information, as long as you can take time to maintain your Facebook account every day, generally after about 2 months, I believe there will be a qualitative improvement in your account friends, business page fans, and post coverage. The benefits brought by your Facebook account The inquiry effect will also be increased by at least 2-3 times.
