Views: 0 Author: Site Editor Publish Time: 2023-02-09 Origin: Site
Because LinkedIn has a professional crowd and a growing user base, LinkedIn's business-oriented interpersonal network has become the main target of B2B marketing.However, in order to market more effectively on LinkedIn, you need to understand the specific needs of your specific audience.
To make your B2B messaging as effective and powerful as possible, here are three tips you can use to guide LinkedIn marketing: 1. Provide intelligent content, 2. Useful advice, and 3. High-quality engagement.
1. High-quality content is essential when doing B2B marketing on LinkedIn
The above group of people is very clear: LinkedIn is mainly characterized by adults with high education, high income, and at the peak of their careers, among whom there are more males.These people want content that is high-quality, engaging and error-free.
Let this content create value for them instead of wasting their time!
There’s a good chance they’ll think of you and your company if the time comes.Maybe not this week or this quarter, but remember this: B2B social media marketing is a long-term marketing process.
You don’t need to rush out to each new client and explain to them how expert you are in this or that area. You can show them your expertise by participating in group chats or discussions.
When you finally get in touch with them, they will at least have an impression of your brand and the services you provide.You need to post content and interact in key places to show them in the LinkedIn community,
Make them feel like you're a valuable member in Pulse, group discussions, and employee profiles.
Many domestic foreign trade companies operate LinkedIn as if they were Alibaba, posting product information every day.This is wrong.
2. Use Pulse for content marketing
Pulse is the content delivery network provided by LinkedIn, providing 'news and insights you need to know.'You can easily submit content to Pulse by simply clicking the little pencil icon at the top of your LinkedIn profile.
Users can choose the topics they want to see in their personal Pulse feeds, and LinkedIn will also provide suggestions for content they might like to read.Pulse is a great way to establish yourself as a valuable member of the LinkedIn community.
But creating content for this channel requires a lot of work.This allows you to have an impact, but you can also recycle some of your blog content.
3. Participate in group discussions
There are many groups on LinkedIn that discuss various topics, and each group discusses certain topics non-stop.I personally recommend joining 10-12 groups, creating a spreadsheet or calendar, and constantly tracking the discussions you participate in and the contributions you make.
Be sure to contribute your own information while commenting on other people's questions, articles, or ideas.Don’t keep pushing content without any other interaction. This will only make others think you are self-serving, and no one will be interested in this behavior.
4. Get your employees on board
Involve your own employees to make you more visible on LinkedIn.At a minimum they need to list you as their current employer, and ideally, employees will post your content on their profile.
The content you post may simply be a repost from a blog, or it may be an original post sent to Pulse by an employee.Additionally, employees can be encouraged to join group discussions, which will help showcase your
Our company has many highly intelligent employees and is able to assist potential customers with this goal.
If you plan to involve employees, make sure everyone is well aware of the social media guidelines and the penalties for deviating from them.
But remember, you’re playing the long game, so don’t oversell.
5. Optimize your company homepage on LinkedIn
When you get your prospects’ attention with insightful content, they need a way to vet you for more in-depth interactions.
Therefore, your business page must be able to convey your brand message and encourage potential customers to subscribe and/or take other actions.
Three core areas that need optimization include: logo and header images, employee profiles, and display pages.
First, wherever your brand is being discussed, make sure there is a visually appealing, high-resolution image (appropriately sized) for the header and logo image.
These things on your company homepage will leave an impression on people, so pay attention to them.Secondly, all current employees should be linked to the company homepage.
LinkedIn is a social network after all, so make sure you’re leveraging your internal network as much as possible.It's the display page.There is some debate about whether display pages are a good idea or not.
But if your product or market (think website design and content marketing) is unique, then you can put different kinds of content into those showcase pages.
The problem of course is that you need to create content for two (or more) pages, not just one.
6. Maintain a consistent tone throughout all LinkedIn interactions
Page admins must understand what content belongs on your Company Page. Page admins are able to make changes to any content on your Company Page. They can also publish content in the main section.
If you have a paid account, page administrators can also post and edit jobs.If you're trying to have a professional tone in Pulse and in everything in group discussions,
But if admins keep posting things like 'The Funniest Cat Video of the Week' on their company homepage, potential customers and subscribers will be confused about your brand.
So make sure everyone is consistent in tone and style of content they post.
