In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 379 Author: Site Editor Publish Time: 2024-01-11 Origin: Site
How to leverage YouTube to build your brand & get inquiries
Data shows that 70% of B2B buyers use videos to assist purchasing decisions.This makes YouTube, as a global video platform, the best choice for B2B companies to go overseas for brand marketing.
First, open a free channel
First open a YouTube channel, but make sure that the company's channel and each video meet three major standards:
Discoverable: Make good use of 'metadata' to let the algorithm understand you; clear navigation and distinction within the channel;
Convertible to Actionable: Make each video have a call to action; add cards to connect videos together to get more views; add brand watermarks to enhance brand influence;
Measurable results: Use Google Analytics (GA) to track YouTube channel performance; read card performance reports and track user activities;
YouTube channel opening process
1) Add channel titles, pictures, and detailed descriptions: Specific descriptions refer to explaining the corporate brand and products, highlighting product advantages, and thereby attracting consumers;
2) Add web links and contact information: It can directly guide consumers to enter the website for more information. Facebook, Twitter, and Instagram can allow consumers to fully understand the product and company profile, allowing consumers to quickly communicate and understand more issues;
3) Create playlists based on segmented content: effectively organize videos of a certain series or the same segmented category, and organize related videos together so that customers can browse more product information when purchasing;
4) Create multiple other different channels based on different promotion video content or categories: classify videos according to broad categories or directions of videos, and product classification can be based on consumer purposes or preferences.
Step 2: Create videos based on B2B buyers’ preferences
For example, they prefer to watch customer usage sharing and user reviews, prefer to watch professional reviews, prefer to watch production processes (education videos such as manufacturing processes), prefer to watch products, such as videos with service features, etc.
Material editing and production standards: within 5 seconds before the opening, explain the main content of the video; add English subtitles; match the video scenes and subtitle content; add the company logo or add the company website and contact information within 5 seconds;
Things to note when making videos:
Title and description: The title should not be too long and should not exceed 30 words, and should contain keywords as much as possible; a link to the website should be included in the description part to facilitate audience access.
Tags: Setting tags is to let the system understand the content of your video, which will help improve the ranking of the video and increase the chance of exposure; the types of tags include objective description and general categories. When setting tags, you can use tools such as keyword planners.
Subtitles: Adding subtitles can help reach a wider audience, such as people who are deaf, people who speak other languages, and people who choose silent viewing mode on mobile devices.
Card: Cards are displayed on the right side of the video. There are 6 types of cards, namely channel, link, charity, reward, vote and playlist. Adding cards is more conducive to achieving the marketing goals of advertising.
Ways to increase video views or plays:
a good thumbnail
Thumbnails are pictures that appear when the video is not playing.If you let Youtube choose a thumbnail by default, it will be very unsatisfactory.The method is to take a screenshot of the video yourself, or use a picture that can explain the video content as a thumbnail.Before the video is clicked on the play button, the thumbnail is the most important link between the company and the user. A good thumbnail can increase the click-through rate of the video, so thumbnails must be paid attention to.
Video description plus keywords
When writing a video description, the title contains the keywords of the video.You can then write a story about the video in the description to increase the average time users stay on the video page.If you are an e-commerce company, you can also put the product description and discount under the description to help users search for it, thereby reaching users and increasing the number of views.
Step 3: Choose the right YouTube ad type and proactively promote it to get inquiries
After setting up a YouTube channel and uploading videos, regarding the choice of advertising formats, you need to choose appropriate advertising formats for different marketing goals.
3. How to place YouTube ads?
Ad placement targeting:You can choose to display ads on websites with a certain theme, or set them to display on domain names you specify, or on websites that contain keywords you set;
Audience targeting:Choose to place ads to people who meet the age range, gender and other conditions you set, or you can choose to place ads to people who are interested in a certain type of thing.
Things to note when placing YouTube ads:
Don’t increase the click-through rate of ads: use robots or humans to increase the click-through rate. If it is detected by YouTube, a warning letter will be sent to you.If you receive more than 3 messages, your channel will be blocked and cannot be restored.Do not include links to AdFLy ads in your videos: With AdFLY URLs, users will first enter ads or other images they want to display after clicking on them. This is not allowed by Google and YouTube, and will cause your video to be stopped and you will never be able to get it. return.
4. Effect measurement indicators of video advertising
1. Comment monitoring
Comments are an important measure of audience engagement. Paying attention to who is commenting and what content they are commenting on can help a business convert viewers into customers, or at least help increase audience engagement for that video or other content.Click on the comments page to see the frequency and date of comments and the total number of comments for each video.Go into the comments section and look for opportunities to interact with your audience and get quality feedback.
2. Subscription rate
For e-commerce and other marketers, YouTube subscribers are likely to be potential customers of the company. They are all people who are interested in your products or market positioning.So it’s important to monitor fluctuations in your subscription base. By monitoring this fluctuation, you can observe your YouTube content from a macro perspective and understand the impact of each video on gaining and losing subscriptions.In the subscriber report, businesses can see how many subscribers they gained or lost per video.The more subscribers there are, the more people will subscribe to streaming videos through YouTube, and the more opportunities there will be for product exposure.
3. Average viewing time
The indicator of average viewing time is very important. If an enterprise wants to improve the video effect, it must optimize the viewing time of Top priority. The two key indicators that need to optimize the viewing time are the number of views and the average viewing time; the two key indicators for the viewing time are Key indicators: For enterprises, they must remember that content is king, and high-quality videos that can attract users to click on and watch are the basis for improving results.
4. Number of likes and dislikes
Likes and dislikes are feedback from viewers on the video.Clicking likes and dislikes on a page can help companies analyze the changes in audience response, focus on dislikes and try to reduce them as much as possible. However, dislikes are inevitable and should be compared with the number of likes.Find out from the comments why there is a disproportionate number of downvotes so you can identify issues and make improvements in the future.