In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2021-11-28 Origin: Site
In recent years, following the national 'Belt and Road' development policy, the economic cooperation between China and Russia has continued to deepen and become closer. More and more Chinese companies have begun to set their sights on the Russian market, and even want to use Russia as the first place for companies to go global. one stop.So in this process, companies need to familiarize potential Russian customers with our products and basic information as soon as possible in order to better cooperate.Based on the convenience of the Internet and the breadth of its users, online advertising is the shortest way to enter the Russian market and acquire customers.Yandex's search engine has more than 60% market share in Russia, and Yandex.Direct, as Russia's largest keyword advertising system, can help Chinese companies better develop their business in this potential market. 1. What is Yandex? Before we start, let me briefly introduce some knowledge about Yandex to you: Yandex is the largest local search engine and information technology company headquartered in Moscow, Russia. It is one of Russia's important online service portals and is currently the website platform with the most users on the Russian Internet.Why do Chinese companies use Yandex? 1. The 'One Belt, One Road' policy promotes the rapid development of Sino-Russian trade In recent years, with the development of global trade and the launch of the 'One Belt, One Road' policy, Russian consumers have become more and more interested in Chinese products and services. The number of Chinese advertisers on Yandex is also growing day by day. China has become a major player in Russia's global trade market. As the largest partner, the increase in market demand has promoted the rapid development of trade between the two parties.Yandex's advertising products and services can help Chinese companies quickly enter the Russian market, introduce companies and products to target audiences while achieving marketing goals. 2. Localized search engines to better reach local customers Yandex search engine is Russia's largest search engine. It has developed into a portal that provides search, image sharing, social networking, online payment, free website hosting, and other services. It can provide Chinese companies with different advertising solutions. : Yandex.Direct system (search keyword advertising), Yandex.Market (one of the largest e-commerce malls in Russia), and Yandex Payment (the largest online payment service provider in Russia).Yandex's current market share in Russia's local search engines has far surpassed Russia's Google. Its high market share can help Chinese companies reach local customers more quickly and effectively. 3. The largest online advertising company in Russian-speaking countries, with a wide range of target customers Yandex is the largest Internet company in more than a dozen Russian-speaking countries, reaching more than 80% of Internet users in Russian-speaking countries. More than 15 million people use Yandex's services every day. These visitors come from Russia, Belarus, Ukraine and many other Eastern European countries. Help Chinese companies efficiently cover the Russian market, accurately target target customers, increase inquiries, and bring more orders. 4. Pay according to the promotion effect, no clicks, no payment, flexible control of advertising accounts The Yandex search engine, like other search bidding ads, is completely billed based on clicks. There is no billing if there are no clicks. We only need to pay the cost for customers to click on our ads and enter the web page.This means that only when Russian search users see and click on our ads, the advertising costs will be deducted from our advertising account.In addition, Yandex has the world's top level of anti-malicious click technology and operates with integrity and billing, so you don't have to worry about your ads being maliciously clicked.Yandex keyword advertising promotion can also help us realize independent management of advertising accounts. We can set our own advertising budget; freely set the cost per click of advertising; select the country, region, city and time period in which the advertising will be placed, and accurately cover specific areas. , potential customers in a specific time period; modify, add or delete advertising content and keywords at any time; pause advertising at any time, etc. 2. Yandex advertising products and services Yandex advertising products can help us provide convenient solutions for our business at every stage of the sales funnel, from new audience coverage, guidance of potential users and users' emotional connection with the brand to remarketing, with the help of precise advertising setting lines Finely target users both online and offline, and use machine learning technology to analyze data in depth.Today we mainly start with Yandex search results advertising to explore and analyze how search advertising can help us better reach local Russian customers. Yandex search results ads Internet users search for various products and services in Yandex. In order to respond to users' needs, Yandex provides users with excellent and suitable solutions - search keyword advertising.Displays are triggered based on the user's search query and fully match the user's interests.Keyword ads are displayed on the Yandex search results page and the Yandex Alliance's search partner platform, both on PCs (desktop computers, laptops) and on mobile devices (tablets, smartphones). 1. Yandex.Direct search and keyword advertising Search and keyword advertising is an indispensable form of advertising in promoting sales. Yandex.Direct search and keyword advertising is a general tool for promotion. This tool is suitable for promoting most products and services online.Show text, image and video ads to interested Russian users. Advantages of advertising formats: Validity-This advertising format helps improve advertising coverage and increase sales.Multiple display settings allow us to set up precise advertising for our target audience. Versatility-Suitable for promoting most products and services.Ads can appear on search results pages on desktop computers, smartphones and tablets, as well as within the Yandex network. Flexible management-We can create text ads, add images or videos to them, make them mobile-friendly, and modify them at any time. Economy-Only pay for clicks and jumps to the website from the target audience.In the campaign settings, you can set audience selection criteria, add precise keyword groups or activate automatic targeting. 2. Yandex.Direct Dynamic Ads Dynamic advertising is a type of advertising suitable for e-commerce companies to quickly update product series.The system automatically generates ads for each product and its related search terms based on website data or feed files, so advertisers can avoid a lot of manual work.Ads are displayed on Yandex search and search platforms owned by the Yandex Network, on PCs and mobile devices, in all advertising columns and in any advertising position therein.Dynamic ads can be used for a variety of products and services, except those that must be certified, registered or licensed. 3. Yandex.Direct Search Banner Yandex search banners are one of the most effective ways to achieve maximum reach of users interested in a specific topic.It is displayed on the right side of the Yandex search results page (Yandex search service) and in the search results page of the Yandex search partner platform (go.mail.ru and rambler.ru service platforms). The banner is triggered by the keywords searched by the user. Only one banner ad is displayed on the page to ensure maximum attention.It has the advantages of both display advertising and keyword advertising: - Show ads to interested users - High target audience coverage - Pay only for targeted traffic Large banners: 240×400 pixels, banner size not exceeding 120 Kb When to use - Use search banners to achieve the following goals: - raise popularity of brand - Release new products to the market - Implement precise advertising delivery - Obtain a stable correlation between the limited theme and the brand - Attract dealers and wholesalers 4. Yandex.Direct Mobile App Advertising Special Direct ads specially developed to promote mobile applications: attract new users, increase the number of installations, and allow users who have not opened the application for a long time to reopen the application. After clicking on the ad, users will directly access the download page of the mobile application in the online store. 3. Opportunities for Chinese e-commerce companies to enter the Russian market Regarding how most small and medium-sized enterprises should develop the Russian market at present, the editor of the next course will focus on introducing advertising strategies and how to independently create a commonly used Yandex search advertisement.Today we are mainly going to learn which products can better enter the Russian market for B2C e-commerce customers at this stage. Data surveys show that 48% of online purchases in Russia and Eastern Europe are imported, and China occupies an important position in Russia's cross-border shopping sources. This provides strong data support for Chinese e-commerce companies to enter the Russian market. Among them, consumer electronics, household appliances, clothing, furniture, beauty and health and other products are generally in high demand in the Russian market. Chinese e-commerce companies targeting these products can increase their launch in the Russian market at this stage to obtain more Online orders. Finally, when our Chinese companies want to export products to the Russian and Eastern European markets, we suggest that we first have a Russian website. Some people say that if we do not have a Russian website, we only have an English website, but if we also want to develop the Russian market, is it feasible? , but compared to professional Russian websites, the promotion effect will definitely be greatly reduced.Another point is that in order to promote the Russian market better and more effectively, we also need to have Russian-speaking business personnel so that we can professionally and quickly connect with customers in the Russian-speaking market if there are relevant orders in the future. The above is an introduction to the popularization of knowledge about Yandex products and services, as well as the content of Yandex search results ads, its main advertising form. We hope that Yandex can help Chinese companies achieve development in the Russian market and promote foreign trade companies to target more precise customers and increase inquiries. Bring more orders.