In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2021-05-26 Origin: Site
Hello everyone, I am the editor of Sunac Cloud Academy.Successfully go to sea and accompany you all the way!
YouTube is the world's largest video website and the world's second-largest search platform. It has 1.9 billion logged-in users every month, covering 91 regions and 80 languages around the world. It has great advantages in both the number of users and the breadth of coverage.At the same time, YouTube relies on Google AI technology to segment users in real time to achieve targeted promotion for target groups.
According to a survey, more than 90% of users discover new brands or products on YouTube, and more than 50% refer to YouTube videos while shopping offline.YouTube generated 1.8 billion orders in the past 12 months.Such achievements are truly impressive.Faced with such an 'excellent' platform, how can overseas companies make the most of it to develop customers and successfully go global?Next, we will explain it to you one by one from four aspects.
1. Video content
YouTube is the world's leading video podcast website, allowing netizens to download, watch, and share videos or short videos. It is the most visited video website in the world.Therefore, if companies want to develop customers on YouTube, video promotion is the most effective and essential.We recommend starting from three aspects:
1. Start with the title to maximize click-through rate
On YouTube, users are accustomed to entering 'keywords' directly into the search bar to find relevant information. In order to accurately reach users, it is recommended to add product keywords to the title.And according to a survey, keyword prefixing will help us maximize the click-through rate of videos.For example, if we are engaged in the steel pipe industry, we can create a title: 'How to produce seamless steel pipes?' to maximize the user's pain points and accurately identify potential customers.
2. Video duration
According to official data from YouTube, videos between 30 seconds and 60 seconds have the highest completion rate; followed by 5-7 minutes. For companies that want to explain their products clearly, 5-7 minutes is the best score. The most ideal state.If the time is too long, users will not have the patience to watch it. If the video is too short, the product will just pass by in a flash. Users will not be able to see the 'substantial' things, so we must make full use of these 5-7 minutes and must start with it. Start by grabbing your eyeballs.For example, if you show detailed pictures of silk screen production, users in need may be attracted at once. Next, there will be a detailed explanation of the process of the product itself.It is recommended that you leave our contact information for users at the end of the video or in the video description, so that users can find us in the most convenient way.Otherwise, users will not be able to obtain our contact information when they want to purchase products. This situation will have a great impact on foreign trade companies, which may lead to a bad situation with a lot of views but a very low conversion rate.
3. Video description and keywords
The platform encourages users to provide more product details. Video descriptions help YouTube understand the video content we want to express, thereby increasing the number of recommendations and gaining more exposure.It is recommended that the video description should be around 200 words.At the same time, YouTube can accurately identify 90% of the words in a video, so we must ensure that we say keywords at least two to three times in the video. This will help our videos appear in more recommended videos of related videos.
2. Email
We can look for relevant content in our field on YouTube, add its email address, and achieve precise development.For example, enter the keywords we want to find in the search box on the homepage, such as led, find popular videos related to our field on the page, click on the blogger's avatar, and find his email address in the blogger's homepage introduction (required Perform human-machine identity verification), click Verify and submit, you can get your email address, and then send your product-related introduction to the other party through the email. If the other party is interested, I believe they will also interact with us.
We can also open a video in the searched video list and drop it to the comment area. In the comment area, we can look for customers who match our industry or have an interest in the product, and click Add to further expand. This is also A way for foreign trade people to develop customers!
3. YouTube Analytics
In fact, there is also a very practical tool on YouTube - YouTube Analytics.Data analysis helps improve the success rate of video marketing. We can use this function to analyze the characteristics of the audience, the source of the traffic, and the stickiness.For example, it allows us to quickly identify who is watching our videos, from where, and through what channels.Next, we can adjust the theme of our videos based on these detailed data, determine the titles with higher click-through rates, and push the videos that customers are more interested in to the page positions that can attract more customers' attention.
4. Keep updated and reply
According to a survey, YouTube users upload more than 100 hours of videos every minute. Therefore, if you want to gain a sense of presence among the massive amount of videos, in addition to working on quality, keeping them updated is the most basic.For example, we can set a theme every week. For example, the first week can be 'Enterprise Chapter', the second week can be the main product series, and the theme can be production process, detail display, etc.
At the same time, we must also form good interactions with fans. YouTube business opportunities are fleeting. Only by maintaining the management and monitoring of the YouTube corporate homepage can we continue to reap rewards.Generally, major YouTube marketing companies will not take more than 12 hours to respond to customer reviews.In other words, YouTube marketing is not a short-term marketing platform. We need to persist in logging into YouTube, respond to inquiries from potential customers in a timely manner, increase stickiness, and serve for conversions.
In short, only by ensuring a steady stream of loyal viewers and constant updates and replies can YouTube be turned into a marketing tool for enterprises.The above is the method I introduced to you on how to effectively develop customers on YouTube. I believe everyone knows almost everything.If you want to know more about overseas marketing skills, please pay attention to Sunac Cloud Academy.I have been working on the Internet for four years and know a little bit about everything. See you in the next issue!