Views: 0 Author: Site Editor Publish Time: 2022-01-11 Origin: Site
In this year's context, we understand that more and more companies will pay more attention to online marketing models. However, in the process of digital marketing, whether the company manages and operates advertising by itself or entrusts an agent to operate advertising with full authority, it will actually Come across the content that I want to discuss in the first part today - the problems of B2B companies’ overseas promotion and operations. The first is the problem of poor network. At this stage, due to the epidemic, overseas customers have no way to come in, and we have no way to go out. Therefore, in our daily work, we need to increase the development of online customers, and the important content is to go to Google , Find customer information on Facebook, upload videos on YouTube, etc.But you will encounter the following situation: 1. Network problems: The network is not strong, which delays time and reduces work efficiency; 2. Data analysis: weak data analysis ability and single dimension; 3. Inquiry management is difficult: Inquiry statistics are unscientific and tracking is difficult, resulting in high losses; 4. Account management is not smart: there are many media accounts, and login and operation are cumbersome; 5. Low human efficiency: Account operations and optimization are not intelligent, resulting in half the result with twice the effort. In response to the above problems, Siluzan Google Marketing Plug-in can perfectly solve it.Today I will mainly give you an in-depth understanding of how this marketing plug-in solves these problems. Everyone can use it freely to improve human efficiency and promotion effects.First, let’s take a look at the advertising account operation links currently on the market. In fact, B2B companies now generally have multiple operating media, such as Google, Facebook, etc.If we want to view Google data or adjust our Google account, we need to log in to Google's Google Ads backend; if we want to view Facebook post interactions and publish posts, we need to log in to our Facebook account.When customers have inquiries, or we want to update and adjust website content, we need to log in to the website backend.When the network is not good, you cannot log in to the backend and cannot perform corresponding operations, resulting in low efficiency. During the operation process, the optimization work is also entirely manual, which takes up a lot of time and energy. An optimizer spends 80% of his working time in the account in various data analysis and account operations.Even so, sometimes the account results are still unsatisfactory, and the pain is unspeakable.But today, this Google marketing plug-in improves effectiveness, frees up labor, and intelligently improves advertising effectiveness.So what does its operational link look like? It only needs to log in to the backend of a Siluzan, and it can link our media accounts in one go. When linking media accounts, we need to use the external network once.But during subsequent use, multiple media can be managed without using the external network.In addition, adjustments and updates of website content, management of website background messages, etc. can all be used simultaneously. You must be curious, how does it work?Can it really help our company improve the overall operating results after using it?Let me introduce the core points below. Siluzan brings together multimedia into one platform by opening up APIs, and these media all have data models. Its source is actually Google API big data, 10 years of operational experience as an optimizer, and industry data combined with machine learning. Give us step-by-step guidance on setting up an advertising account.For example, the selection of keywords, pictures, countries, advertising creatives, what kind of websites are suitable for digital marketing, etc. In fact, for our company, data operation has become a very urgent capability. Account managers, optimizers and other practical personnel need to deeply dig into the relevant data generated behind the delivery to conduct a multi-dimensional analysis, but many The company's capabilities in this area are lacking, resulting in failure to improve results.The Siluzan account diagnosis report appears in the performance analysis link of the Siluzan plug-in. By analyzing industry value data, necessary basic settings for the account, website performance and other aspects, it can provide account guidance, which can help companies improve their results. Simply put, it is a combination of artificial industry experience and the wisdom of our big data analysis.Use specialization, standardization and intelligence to help companies improve their digital operations, and corporate employees can also improve their daily work efficiency.Siluzan is a Google marketing artifact. Its real operation link is actually very simple. The core is mainly the following four parts. The first is the media association. After media association, we can use the plug-in. Then there are three main content presentations: The second part is intelligent tools, such as the visual presentation of account data and automated report generation; the gap between the current account delivery and the industry value, what areas we need to improve, and how to adjust to save our advertising costs, that is, account Diagnostic reports can help us solve problems.When we have launched for a period of time and need to add new products or adjust the account structure, we can use the establishment of smart accounts, which can help us save time and release labor. The third part is our inquiry management.No matter how good the account is, no matter how many inquiries there are, if there is no clear classification and effective follow-up of the inquiries in the later stage, it is actually a waste of our time, energy and money. Siluzan's inquiry management system brings the inquiries to A platform that provides timely reminders for inquiries so that no inquiry is missed.The effective classification of inquiries allows us to adopt different follow-up strategies for inquiries of different quality, improve the work efficiency of sales staff, and improve work effectiveness.This artifact is so good, but how to use it? Part One Media Relations It only requires one association, and later we can view the account anytime, anywhere without network restrictions. First, you need to enter the Siluzan website for account login/registration. Let’s take registration as an example: first enter www.siluzan.com to enter the page, find and click Register. After clicking, enter your email, nickname, and password according to the prompts. Click Register to proceed to the next step. a page.Next, we need to find the verification email in our registered mailbox. After successful verification, log in to the account. After logging in, create the website first.Click website management, create a website, enter the website name and advertiser name, and choose the creation of an international website for overseas enterprises. After completing the input, click Create and wait for about 1 minute for the creation to be completed. Next, associate the media accounts.Click on media account management, media authorization, and select media. Let's take linking to a Google account as an example. First, we need to log in to our Google account (please note here that you need to use an external network at this time). After the authorization is successful, you will be redirected. Go to the media account binding page.Select the media you want to bind, enter the advertiser's name, and click Bind. At this time, the media is successfully associated.Next we can use Google plug-ins to operate. The following is a flow chart. Register, log in, create a website and advertiser, and then associate media. You can start using it in 4 simple steps. Part 2 Media Account Data Adjustment How do we use it after the binding is successful?First we need to click on media account management, select the account we want to manage, click on the ID to jump to the page of selecting the website, and click to enter the management background. Click Google Ads Management on the left, and you can see the data synchronized with the Google account backend.There is an overview of the data on the left, common content such as campaign ad group keywords, geographical location, etc.The operation method is the same as that of Google Backend. Part 3 Automated Reports As for this report, for our company, as the boss, time is precious. Just check the core data, which takes about a minute.The specific data to be viewed are total spending, data comparison for the same period, core suggestions, etc.; as the person in charge of foreign trade, you can specifically view the spending conversion data of keywords and countries, etc.; as an optimizer for account operations, in addition, We also need to look at other data performance, such as the click-through rate of the ad slogan, the impression share of the campaign, device spending and conversion data, etc. In the past, whether as an enterprise or an optimizer, if you wanted to view the data, you needed to download different tables from the Google backend for summary. Now this automated report saves the time of making reports and helps us improve work efficiency. The remaining time allows us to spend more time analyzing data and filling in optimization suggestions.Its working principle is actually to open up the API mentioned above and generate it with one click. There are two ways to view automated reports: The first way: view directly. Through Google Ads Management, you can view it directly in your account. Second way: View in the optimization report tab It will automatically generate data reports for the last week and last month on every Monday and the 1st of each month. If you want to view data for a period of time, you can also select a custom time. For specific interpretation of report data, please see the Siluzan Academy article [Google Ads monthly reports can say goodbye to Excel】. Part 4 Advertising Account Diagnostic Report In fact, the smart tool also extends to other contents.A report is a summary of data, so we also need a comprehensive account diagnosis.This allows us to know some of the gaps between us and the industry value, and what the next optimization directions and trends will be, which will lead to better performance improvement. It will also tell us practical skills, optimization suggestions and how to save costs. The report takes about 3 minutes to obtain. It diagnoses and analyzes the basic settings of the account, advertising data performance, and landing page experience, and provides corresponding optimization suggestions for our account.Then I will take you to see how this report was obtained. This report can also be obtained on the Siluzan website. We return to the Siluzan website page, select the diagnostic report, and obtain the diagnostic report in one minute. Enter your Google ads account and password on the page after the jump. After jumping again, select 'Allow', select your company name, and click 'Get Health Level'. It only takes 3 minutes to automatically obtain your health level. Ad account diagnostic report. For specific data analysis methods, please see the Siluzan Academy article: [Quickly diagnose the quality of Google ads in 3 minutes and give you a comprehensive understanding of your Google account】. Part 5 Smart Account The diagnostic report above is actually an analysis of the data we already have, so we also want to show you that this operating tool is currently focusing on creating an intelligent account.For enterprises, this is equivalent to laying a good foundation. We can use industry big data and industry operation experience to enable our accounts to obtain higher quality scores in the early stage. The operation is also very simple. We only need our company or optimizer to enter our product words and website, and it will combine Google's tools and experience values, refer to industry data, and automatically help us recommend product words, launch countries, advertising slogans, etc. .We just need to choose the one that suits us.It will crawl the content on our website, thereby displaying the slogan. After grabbing the keywords from the website, the target landing page will also be automatically matched.This smart account is a very important section based on the interoperability between our site and the products we launch.Let’s take a look at how to use this artifact. First, we enter the operation interface, click Add New Campaign, select the campaign type, such as search, select performance measurement indicators, click Next, enter our product words in the search box, and the corresponding advertising settings will be recommended. Country selection, language selection, daily budget, and device bid adjustment can all be set according to the situation.If this is an account that is already running, the previous additional information can be obtained and can be added to our new campaign in general.After making your selection, click Next.The system will give us keyword recommendations and advertising slogan recommendations for corresponding products based on industry data and the expanded content of Google tools. We only need to choose based on our own product conditions. Of course, you can also modify and add content on the original basis, saving a lot of time. The above is what the Google Marketing plug-in helps us do regarding account operations: first, account adjustment, second, account data viewing and diagnostic analysis, and third, establishment of smart accounts. (Inquiry management)In fact, in addition to account operations, subsequent inquiry management and tracking are equally important.The Siluzan Google plug-in also contains an inquiry management system.It can realize multi-path statistics of inquiries: for example, the message board on the website and the email information on the website can be collected into the inquiry management system. The website message background can obtain and forward it with one click, and automatically count the inquiry information and source, providing Visitor profiling to optimize website content.It can also automatically count the number of inquiries from various channels, optimize inquiry methods and improve inquiry quality. (Marketing system)The above is what I want to share today: In fact, the Google marketing plug-in is only a part of the Siluzan marketing system. It actually has a complete marketing link, from intelligent website building to the use of media marketing plug-ins, to the later inquiry management system. , to the use of smart tools, as well as articles and courses that match our foreign trade knowledge training, etc., can maximize the help in solving the problems of our companies going overseas.Welcome everyone to log in to Siluzan’s website to use it!
The first is basic operations, functions that are frequently used in our daily work.For example, adding or deleting keywords and optimizing ad slogans can increase the click-through rate of our account; adjusting bids and modifying budgets can reduce our consulting costs; optimizing and supplementing additional information can improve the conversion rate of our account.
