Views: 0 Author: Site Editor Publish Time: 2022-01-13 Origin: Site
The company has something to say: Ever since I started doing foreign trade, especially Google advertising, I have been looking for a 'comprehensive butler' to provide one-stop service from the early creation of advertising campaigns to the later overall operation and management, and more importantly, myself I can still understand it, and I feel more confident about the performance of the advertising account.In addition, we are still continuing to expand new businesses. In the future, we will create different advertising campaigns for different countries, or even open separate accounts for a certain key country to place ads. In this way, we will have more advertising accounts, more advertising campaigns, and more If you don’t do it, you will be afraid of making mistakes, and there will be more places to waste money~ With this purpose in mind, we have been testing and looking for relevant auxiliary tools and even service providers.Later, due to the expiration of the Google account, we wanted to change operators. By chance, we learned that the functions of the Siluzan Google marketing plug-in were very attractive to us. After careful explanation by the optimizer and later personal practice, we simply discovered the 'New World'. !, now we are also sharing our personal experiences and changes in results after use with everyone, hoping that more confused companions like me can get help! 1. Ad creation is faster and more organized, and we can see more practical and effective things! After using the Google Marketing Plug-in, the most obvious changes we saw are: 1. Optimizer guidance VS log in to the backend anytime and anywhere to view and manage, and finally see something practical and effective! In fact, one thing that was very frustrating before was that for business owners who are new to advertising, especially those with foreign accounts, they dare not log in to the backend at will. First, the login environment has specific requirements, and people (optimizers) do not tell the specific location. I really can’t understand it, and secondly, I’m afraid that it will be messed up by others (optimizers)!But now: 1) The background framework is clear, and each advertising indicator element is displayed separately. Which one you want to see, just go to the corresponding location and click on it. Even without the guidance of an optimizer, you can just take a look! 2) Check it at any time and the operating environment will no longer be a factor hindering business development. Even if you are out of town and the external network environment (VPN) is unstable, you can easily enter the background and the network environment that has been bothering you for a long time is solved at this time!However, the foundation of everything is based on the fact that we already have three essential elements: First: 1 account that can log in to the Siluzan (www.siluzan) website, which can be the same as the previous Google account; Second: Become an advertiser on the Siluzan platform. Third: A website has been created on the Siluzan platform, which exists as a plug-in for the website. When these three elements are in place, checking your account status anytime and anywhere will be a breeze! 2. Account creation and management are clearer and more intelligent, making coordinated management operations possible! I believe many friends are like me. When they hear synchronization association, they think of 'copy-paste'. The overall creation function is still completed on the initial platform.However, the 'butler' I imagined is not like this. Although it cannot be said to be separated from the original platform, in a strict sense it must have the same management and operation rights as the original platform, and even be more 'intelligent' 'The management capabilities, and the Google plug-in tool provided by Siluzan, can be said to be completely in line with my previous assumptions~ The picture on the left is the creation status in the Google account backend; the picture on the right is the creation page in the Google plug-in backend of the Siluzan platform. In addition to having the right to create independently, more importantly, the pages created in the Google plug-in are more concise and clear, and advertisements are intelligently generated. Intelligent production of advertising series is reflected in the automatic recommendation of countries when you enter industry words; intelligent keyword recommendation, you no longer need to go to all the trouble to refer to peers and search on websites, enter 'LED', automatic recommendations related to the core words Keywords, such as 'led lights, led light bulbs, led diode, led bulbs, led lamps, cheap led lights, led replacement bulbs', we have selected 3 of them. Judging from the current data feedback , the effect is good! At the same time, there is another point: creating in the Google Ads backend, unless you are particularly skilled in business, it will be difficult to carry out business.For example, we are going to create a set of advertising campaigns in the background. There is only 'Save and Continue' below. There is no room to go back to the previous step and make new choices. This is too unfriendly for a relatively novice advertiser like me. .However, in the Silu Like Google plug-in, each section is independent. If you make an error in the ad group, you can directly change it or go to the next step. Each step only requires a few items, which is perfect for advertisers who want to try it out for themselves. Got it! Let’s take a look at the account management interface: I believe you have read a lot about the Google Ads backend. The picture below is the Google Ads management interface of Siluzan. The campaigns, ad groups, keywords, etc. on the left are arranged in order. Click on one to see the placement of this series. , spending status, is it very clear? I believe anyone who has a little knowledge of Google advertising should be able to understand it! As we said, we will create ad campaigns for different countries and businesses in the future. Looking back at this interface, no matter how many there are, if you want to quickly find which series, just enter it in the search box and it will appear in 1 second. The management efficiency is so high! 3. Intelligent upgrade!Generate account reports with one click. For the first time, I understand account problems without the guidance of an optimizer, and I am more confident in optimization! The biggest feeling of using this plug-in is 'intelligent'. It can intelligently recommend keywords, intelligently recommend countries and regions, and finally realize intelligent data analysis and management. Once again, I am amazed at its power! After the money is spent, what is the specific effect of advertising?This is what every advertiser wants to know, not just think of us when they spend money or renew.In the past, some responsible optimizers would regularly send account data reports to me via email. Most of them listed account spending and account clicks. With just a few numbers, I honestly couldn’t understand it. What are the shortcomings and what are the optimization strategies?We are actually a little dissatisfied!What I urgently hope for is a report that lists all the factors involved in an advertisement, which ones have really achieved good results after spending money, which ones are just a waste of money, and which aspects can be optimized... But we also know that this workload is huge. An optimizer has to be responsible for multiple customers and accounts, and the completion cycle is indeed very long!This time shows the importance of smart tools! The biggest advantage of 'intelligent' lies in this function---automated reporting. I heard that weekly/monthly reports can be automatically generated. We log in to the backend to view it. This is indeed the case. There is no need for an optimizer to explain it. We go to see it. That’s it! Look, take the weekly report just generated this week: The basic account clicks and consumption are clear at a glance, as well as the comparison between this week and last week, such as -6.15% clicks and 6.07% average click price. This shows at a glance that there is a problem with the account in this cycle, and you need to further check the key points. Word clicks. Next, you can scroll down to view specific keyword clicks.Of course, if we want to study further, click 'Download' on the upper right and study slowly. It can be said that the real psychology is established. At least we know how to optimize and improve. Even if we have to invest more budget, we will feel more confident! After that, I also talked with the Siluzan team and found out that their philosophy is exactly the same: to allow companies in any corner of the world to sell their products globally.And this 'let' is not about feeding food into your mouth, but thinking about what the customer thinks. It not only integrates what you want to see, but also further upgrades the intelligence so that everyone can operate it independently, truly Realized the function of 'digital marketing service provider'! Advertising creation, placement, and management are clarified, so that business owners themselves can learn through this system and easily get started with the operation. The technical upgrades and optimizations will bring the best experience in use!These are what we advertising business owners most hope to achieve in the future, and we are very satisfied.In the future, we will continue to carry out more comprehensive cooperation, hoping that we can also use the good words of this service provider to achieve 'win sales around the world'!!
