Views: 0 Author: Site Editor Publish Time: 2022-01-15 Origin: Site
For foreign trade companies doing overseas marketing, Google and Facebook are the two major overseas promotion platforms that they have more contact with. I wonder if you have similar doubts. Should you choose Google advertising or Facebook advertising?The products promoted on Google before have achieved good conversions. Can they also bring about ideal expectations on the Facebook platform?Today, I would like to share with you the differences between Google ads and Facebook ads to see which products are suitable for promotion on which platform and what are the advantages of each, thereby increasing awareness of the two platforms. 1. From the perspective of user needs We all know that Google ads deliver corresponding ads based on user search keywords, and Facebook delivers image or video ads to target audiences through data (including demographic data, interest data, and behavioral data).It can be simply understood that Google advertising is where customers take the initiative to find you, while Facebook advertising is where you take the initiative to find customers. This is the most essential difference between the two. Facebook ads can target audiences from many dimensions, such as population, interests, behaviors, etc., especially users’ hobbies and behaviors. There is huge and complete user data in this area, and multiple user data can be superimposed to help advertisers locate more precise targets. audience.Some users may not have a purchase plan at the time, but later have the desire to purchase, and will purchase through other channels. In this case, we can use Facebook to actively cover potential customers that are not covered by search engines. Google ads are Google keyword ads. When we build Google ads, keywords are very important. Collecting and setting keywords is the only way for Google ads.Users have clear target needs to search on Google, and corresponding precise advertisements are displayed based on the user's search keywords.One thing to note is that Google ads will not display ads for keywords that are not searched, which creates a fundamental difference between Google ads and Facebook. 2. From the perspective of marketing stages and purposes Google ads use some product or brand-related keywords to delineate a range of potential customers with purchase intentions, closer to the direction of conversion.But Facebook was completely different. At that time, it had no idea of buying it, and it didn't even realize what its needs were.When most people first discover a brand, they will not buy it immediately. It may be that they have no purchase plan at the time, or they may not yet trust your brand and have doubts about the product. Facebook ads can be used to lead the way. Build brand or product awareness.It can also be used for remarketing, contacting customers multiple times, and deepening customers' understanding of the value of the product or brand. The utilization value is still very diverse. 3. Judging from the previous products launched by the two Facebook ads are more suitable for visual products. Users refer not only to the price or copywriting to decide whether to buy, but also pay more attention to the pictures on the ads. Which product's picture color or style is popular with users, and whether there are users on the pictures. If you want to know the information, you can know the product information directly through the pictures.We can take a look at a more obvious example, as shown in the picture, which directly states all the information about the product, including delivery time, contact information, etc., plus high-definition product pictures to attract the user's vision and increase the click-through rate. Similarly, some special and relatively novel products that users will not actively search for are more suitable for Facebook ads. Some customized or novel products may appear that we cannot name or do not know what they are called. The search volume for such products is very high. Low, at this time, the interest settings in Facebook ads can display this type of products very well, and also reach users who want to buy these products. Generally speaking, users are more likely to buy when they see products they are interested in. Sex is higher. Summary: Google: It is better to place products on Google that are highly professional, have certain brand awareness, and are in demand by users.Products that users actively search for are more interesting and have higher purchase intention.Facebook: Novel and fashionable products that use multimedia (pictures or videos) to display product features. Users can see your ads by browsing Facebook inadvertently, thereby generating conversions. 4. Different budgets Generally speaking, Google's effectiveness cycle is longer than Facebook's, and products that meet the public need to be tested for longer.Budget adjustment is relatively flexible. If the conversion effect in that area is better than that in other areas, then you can set most of the budget to spend in a certain period or time. Compared with Google, Facebook started late, but it is also a rising star. Its potential and future cannot be ignored.It has also been updating and improving its advertising functions, and has become a core tool for many companies' overseas marketing.From a cost perspective, click costs and display costs are very cost-effective, which is why some small and new businesses prefer it.Another advantage is that ads can be delivered to users who are most likely to convert based on different conversion goals. How to choose between the two platforms? You don’t have to choose only one of Facebook ads and Google ads. Most products can be promoted on both platforms at the same time. They have their own advantages and can achieve different promotion purposes. They can even complement each other. The two can be organically combined to achieve the best results. Best promotion effect.Unleash your powerful potential.Moreover, it does not mean that what is suitable for Facebook is not suitable for Google. It should be judged based on the different characteristics of each platform. For example, for a product, look at the search volume in Google, look at the audience range in Facebook, and then look at the product type. If it meets the platform's judgment criteria, it can be launched. This can all be considered based on your own products, plus the characteristics of each platform and other comprehensive factors. Google helps us find customers, and Facebook ads help customers discover us.Grasping the traffic of these two platforms basically locks all potential customers into Google's wider coverage. Facebook has very precise demographic information, activity logs and interest tracking methods.If the two major advertisements can be organically combined, there will be a good conversion effect, thereby achieving precision marketing.Facebook Ads vs. Google Ads
It is very different in Google. Google is more suitable for some professional and mature products, such as clothing, luggage and equipment, etc. If the product has its own characteristics, it will promote the promotion of advertising.
Mechanical products (such as steel pipes, small parts, etc.) are also very good in Google's promotion effect. The focus is on being suitable for both B2C and B2B.
In addition to the e-commerce and mechanical products mentioned above, Google ads are also suitable for some service-type products such as housing agencies, wedding services, travel, lawyers, etc. These products are not daily products, and users spend more energy when choosing. The proportion of financial resources will increase, so it is also a good product for placing Google ads.
