In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2022-01-18 Origin: Site
At present, independent website marketing has already become a general trend.The question now facing more advertisers is: How can independent websites better use search engine marketing?Before solving this problem, let's first take a look at several pain points that currently exist for search engine advertisers: -Have you ever been troubled by a network failure and being unable to log in to your account backend?You are out of town and want to check the backend of your account anytime and anywhere, but you have to give up because of the network environment? -The creation and overall management of campaigns, ad groups, and keywords are a mess?Is there a set of tools that can achieve one-click overall management? -Is it difficult to measure the overall effectiveness of advertising?What’s the next step? These problems require professional optimizers to operate, but when the effect reaches certain bottlenecks, intelligent technology is needed to ensure that the effect reaches a higher level.Today we will introduce a Google marketing 'companion' - Siluzan Google Marketing plug-in, which opens up the API, manages and intelligently optimizes advertising with one click, and maximizes advertising effects! 1. Is your Google account stable enough?Ensure the security and stable operation of your account from the root! Due to the particularity of foreign trade business and the high sustainability of advertising, it is necessary to ensure a good and stable external network environment so that advertising optimizers can check at any time and optimize and adjust in a timely manner.However, many times we are often faced with network environment problems that affect the overall process to a greater or lesser extent.This is also a problem that needs to be overcome for a long time.However, the Siluzan Google Marketing plug-in opens up the API, eliminating the need to circumvent the firewall or consider the external network environment, and truly achieves barrier-free management of Google advertising accounts.How to manage Google account?First we need to create and connect a Google account.How to do it? Step one: Log in to the official website (www.siluzan.com). Step 2: Go to the homepage and complete the registration.One point to be emphasized here is that you need to prepare a common email address in advance, which requires verification and account activation. When the email address receives the verification email, click Verify to activate and the registration will be successful. Step 3: Go to the homepage, find 'Media Authorization', and find 'Google' to associate. Afterwards, you will see your Google account data in the background of the website, where you can perform subsequent ad creation, data overview, etc. 2. Want to know whether the advertisement is highly matched to customer needs?Want to achieve unified account management with one click?Want to further improve your work efficiency?Google Mate directly 'relieves' your worries! For some customers who don’t understand account management and don’t know what indicators to check and how to optimize advertising effects, Siluzan wants to do what they want. It’s not just about synchronizing accounts, but about truly overall control and optimized management of accounts. .The Google plug-in implements the four major functions of adding, deleting, modifying, and checking Google ads, and is the first company to implement third-party management of Google Ads.Specifically reflected in what aspects? 1. Advertising data is clear at a glance, ensuring that advertising accounts are always online Advertising is a long-term process, so daily account management is also very important.Regularly check the advertising spending situation to understand whether the spending of key advertising campaigns remains at normal values and whether the budget needs to be adjusted; ensure the normal operation of the account, regularly check whether the advertising status is normal, etc. These are all important things to do in daily management. .So how to check it?Click on the Google account to enter the background data summary interface: Various advertising measurement indicators will be displayed on the left, such as campaigns, ad groups, keywords, landing pages, etc., and specific data values will be displayed on the right. For example, if an enterprise wants to check the spending status of the 'Sheet Metal' campaign that was just created and launched not long ago, click to enter the 'Campaign' and find that the number of impressions is relatively optimistic, but the number of conversions is '0', and the status The column even shows 'Affected by budget'. At this time, you can slightly increase the budget by 10 yuan, and then enter the account background to continue observing the next day. If the word 'Affected by budget' is still displayed the next day, increase it slightly again until the status shows 'valid'. 2. Want to complete the establishment of an advertising account in a few seconds to help improve the efficiency of advertising management?Easy to do! Want to achieve third-party management of advertising?Through data analysis, I found that the click-through rate of certain keywords in the United States has skyrocketed. I want to create a set of advertising campaigns specifically for the United States and add them directly in the backend of the website.More importantly, optimizers can optimize advertising through Silu Like and improve advertising effectiveness.This includes creating new campaigns and ad groups, adding keywords and ad groups, viewing search term reports, and making corresponding negations. It is the first company to implement true third-party management of Google Ads. How do I want to create and manage an account again?Click 'Advertiser', find 'Advertiser Management', find the corresponding company name on the right, then click the 'Associate' button on the right, enter 'Advertiser Account', and you can add Multiple advertising accounts. 3. Automate reporting and correct any problems, making operations more professional and improving work efficiency. Is there a marketing tool that can record background data in real time, regularly generate and output reports, truly free up labor, make operations more scientific, and optimize results more accurately and efficiently?The Google marketing plug-in's built-in automated reporting function automatically generates reports on a weekly/monthly basis with professional and detailed data, improving work efficiency.How to check it specifically? Enter the backend and click 'Optimization Report' on the left. Multiple Google advertiser accounts created will appear on the right. If there are too many accounts, you can directly enter the name of the advertising account you are looking for in the search box. Automated reports for different periods of the advertising account will appear below. Click 'View' to see a detailed optimization report. There are also optimization suggestions for different sectors for reference. 3. Do you think it’s just a matter of simply synchronizing your Google account?Learn effective tips and optimization suggestions quickly! Is advertising optimization more targeted and feasible?Siluzan Google Marketing plug-in comes with intelligent advertising creation and optimization suggestions. If there are any problems, correct them. Even a novice can get started quickly!Specifically, it can be achieved: Automatically recommend countries suitable for the customer's industry (can be completed during website creation) Intelligent keyword recommendation; Intelligent generation of advertising slogans; Audience profiling Detailed operations can be left to the optimizer.The point we want to emphasize here is something like this: Currently, the prerequisite for using these functions is to join the Google plug-in. So how to install and use the plug-in? 1: Create an advertiser (it is recommended to name it with the company name) 2: Associate media account (select Google association, Google account authorization is required) 3: Associate the media → Select the corresponding advertiser → Bind the media → If the binding is successful, data will be displayed under the advertiser. If it fails, N/A will be displayed. 4: Create website (5 to 10 alphanumeric characters). 1: Click on the website list-click Edit to enter the WordPress interface 2: Plug-ins on the left → Installed plug-ins → Disable deletion of the default version, upload a new version of the plug-in during installation, and enable the new version of the plug-in. 3: Settings on the left—Google Advertising Management—System Configuration—Select—Prod Save 4: Click on Google Ads Management on the left to use the plug-in! In summary, Siluzan relies on more than ten years of digital marketing service experience to create an intelligent digital marketing system and empower ToB companies to enter the era of AI and big data.From early advertising creation to later optimization and adjustment, the one-stop service experience truly empowers small and medium-sized enterprises with account creation, management and subsequent continuous optimization capabilities!For specific operation procedures, please refer to the companion article 'Wall crack recommended!Smart plug-ins that improve Facebook’s operational efficiency》, and can also teach you how to get a Facebook marketing 'companion' to help improve the efficiency of social media marketing!
Step 1: Create an advertiser/associate a media account/create a website
Step 2: Use Google plug-in-install Google plug-in