In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2022-01-17 Origin: Site
Google is a globally recognized industry-leading search technology company and an advertising company.Google Ads is an urgent need for overseas companies, and its advertising algorithm and working principle are also relatively complex.If you register a Google Ads advertising account but lack the services of a professional optimizer, your advertising effectiveness will definitely be compromised.A professional Google Ads optimizer’s professionalism in advertising account management is reflected in the basic knowledge training of the system and the screening of seven major Google official exams. Only then can he obtain the Google Ads optimizer qualification certification. It can be said that he has passed five Kill six generals. In the actual service process of optimizers, improving customer return on investment is the core work purpose.With the support of Google search engine and the professional operation of optimizers, the client's website will receive a large number of impressions, visits, interactions, clicks, etc. every day, constantly generating new data.Then the work of obtaining the 'most valuable' data from huge data, that is, the secondary processing of data sources, has become the largest and most time-consuming project in the work content of Google Ads optimizers. The Pain of Google Ads Optimizers Google Ads Optimizer (hereinafter referred to as Google AM) Lily said: 'Every Monday, I have to do about 50 reports. Each report takes 8-10 minutes. 50 reports take at least 8 hours...plus Google The backend of the account is unstable and I can’t even finish the work overtime. This is the so-called Black Monday! ' Lily thought to herself while typing on the keyboard quickly: 'If the report can be controlled with thoughts and automatically generated with one click, then How great! 'When it comes to the 'crazy' feeling of producing weekly and monthly reports, this is not just the voice of an optimizer, it should be the pain of all Google Ads operators. Take an optimizer managing accounts with 40-50 customers as an example (small and medium-sized accounts). The work of data reports is the 'lighthouse' for managing accounts, allowing customers to receive a report with accurate data and understandable data. Reports can explain your advertising effectiveness and more business opportunities in detail.It would be a great service upgrade if we could use intelligence to implement in-depth and thoughtful reports to replace the 'manual Excel tables that list data' reports. Intelligent automated reporting - both depth and temperature In the past two years, many operating service providers have used technology to use APIs to open Google Ads accounts, automatically generate customized weekly/monthly reports, free up labor, and indeed improve work efficiency by at least 20%.What I want to share with you today is the Siluzan automated report, which is a true reflection of both 'efficiency' and 'effect'. It is an intelligent tool that truly empowers small and medium-sized enterprises to improve their digital marketing effects. For most companies, logging into the backend of their Google Ads account to view data is cumbersome and time-consuming.With this tool, you can obtain account data information 'at any time', 'quickly', and 'accurately', and effectively solve the headache of logging into the account background - mastering complex background operations, etc. Big question. The most important thing is that through the data analysis of this report, companies can expand new business opportunities in overseas markets with more confidence and confidence! The website of 'Siluzan Automation Report' is:www.siluzan.com, Chinese name: Siluzan.The main highlights are as follows: 1. [Easy] Obtain You only need to bind Google Ads to the SiluZan platform successfully once, and it will be automatically generated on a weekly/monthly basis. No third-party connection is required. It can be exported with one click anytime and anywhere, which is very convenient. Step one: Visit the Siluzan website homepage (https://www.siluzan.com/) and click [Free Registration] (it is recommended to use Google Chrome here). Step 2: Fill in the registration information, including email, nickname and password. After browsing the 'Siluzan.com Service Agreement', check the box to agree and click [Register]; (A valid password must contain uppercase and lowercase letters, numbers and special characters. characters, length between 8 and 30). Step 3: Create an advertiser, select [Advertiser Management] from the left menu, then click [Associate Media] in the upper navigation button, select the media you want to associate with, click [Associate], and follow the prompts to associate the media account , you can get an automated report that combines 'depth and temperature'! 2. [Easy] to understand The person in charge of the Google Ads account can see an overview of advertising data displayed for a period of time in the 'Core Data Overview', including basic data such as current period expenditure, number of active days, and average daily consumption.At the same time, the charts clearly show the increasing trends of different indicators through data such as advertising expenditures, ad impressions, ad clicks, ad conversions and conversion costs for this period and the previous period.Through data comparison, you can quickly read which data is healthy and which data is not ideal. At this time, we need to carefully read the content in the 'AM Core Optimization Suggestions'. Google AM has summarized the factors that affect the fluctuation of key indicator data in this period, and has given feasible optimization suggestions.That's peace of mind and peace of mind. Tips: If you can’t spare more time at the moment and want to quickly understand the recent account data, just read these two contents. 3. [Easy] Reading Customers who are using Siluzan automated reports for the first time can quickly master the methods and methods of reading reports through the interpretation of Google AM.The comprehensive and multi-dimensional account data analysis in the 'Detailed Data Analysis' in the report can provide a detailed understanding of the performance of each link of advertising and the direction of improving advertising effectiveness. It feels like every penny is spent wisely. 1. Advertising network data analysis In the report, the advertising network can grasp the traffic trend and conversion status of the advertising plan consumption; at this time, the indicators that need attention can be marked, especially the specific data indicators in the consumption plan table should be tracked, and the focus can be given for further analysis and volume expansion. The main distribution networks include: Google search, display advertising network, and search network partners.Here you can get the data indicators generated by different delivery networks and understand the ratio of consumption and conversion.You can improve the effectiveness of your campaign by adjusting your positioning and bidding strategies later.(*Google Search Partners are search network sites that work with Google to show ads in their search results.) 2. Comparison of consumption of different equipment Pay attention to the traffic trend of the device and quickly understand the comparison of device consumption and conversion between different devices.Set targeted bid adjustments for mobile phones, tablets, and computer devices to align with industry standard values. 3. Spending details of TOP5 consumption plans Its analysis dimensions are advertising plans and conversion data, which can be used for reasonable adjustment and allocation of budgets to maximize effects.Three presentation methods, bar chart, pie chart, and table, are used here. Compared with data listing in Excel, data trends can be displayed visually, and the traffic ratio of the TOP5 consumption plans (advertising plans) can be obtained, as well as the fluctuation trend of their conversions. .After understanding the overall trend, if you find abnormally fluctuating consumption plans, mark them corresponding to the specific indicators in the table. 4. TOP10 hot keywords The popular keyword section uses colorful color bar styles to allow users to clearly display the click popularity of keywords.We can intuitively understand which keywords bring the most clicks to our account?What needs to be paid attention to here is whether the TOP10 hot keywords that appear in the report also bring the most conversions.For keywords with high clicks and low conversions, it is recommended to mark them and make corresponding optimization adjustments to their bids and quality scores in the background. 5. TOP10 click search terms Click on the search terms section, which uses a bar chart style to remind you to pay attention to the users who visited the website and what search content they entered on Google that triggered your ads. This can be used to set negative words or add them as keywords.It is recommended that you regularly pay attention to the search term report in the background of your account to understand the search term habits used by netizens at different stages of time, so as to adjust the keywords used in the account to ensure the stability of the advertising effect. 6. TOP10 consumption areas The consumption region section adopts the style of bar chart and line chart, which also visually displays the traffic ratio of the top 10 consumption regions and the fluctuation trend of its conversion.For areas with high traffic and low conversions, it is recommended to control their traffic.At the same time, for areas with low traffic and high conversion, based on the actual inquiry situation of the current period, if the inquiry quality is high, the traffic in this area can be increased. 7. Advertising report The advertising report section presents the TOP3 ads with the most impressions in the account.At the same time, it not only displays the number of impressions, but also obtains information such as the cost of the ad, the number of clicks, CPC, the number of conversions, the campaign and ad group it belongs to.More importantly, the person in charge of the account is reminded to refer to the top-ranked advertising content to optimize other ads that are not performing satisfactorily and move towards high-quality ads. 8. Impression share Impression share represents the number of times an ad is shown as a percentage of the total available impressions in the target market.It can be regarded as a synonym for ad share, which means the number of impressions generated from keywords and placement areas, as compared to the total number of impressions.The higher the impression share, the more opportunities the account has. This content is an important factor in improving performance data.So what is 'lost' impression share? Impression share lost due to budget: Indicates the impression share lost due to insufficient budget. This is why when the Google system prompts 'limited by budget', Google AM will remind you to increase the budget, in order to help customers capture more Display opportunities and improve delivery results. Impression share lost due to ranking: Indicates the impression share lost due to quality score and ad ranking. This shows that you can improve your ad quality score through optimization to gain more impression share. 4. [Easy] Summary The last item in the report is 'Complete Data Source', which clearly presents the status of all keyword lists and geographical location lists in the account, click volume, number of impressions, average click price, average ranking, number of conversions, home page bid and other dimensions. Data presentation.You can clearly know the contribution and cost of keywords to performance, as well as visitor consumption in different countries and regions, and you can quickly make correct decisions on keyword quality optimization and delivery countries. 5. [Easy] Sharing The ease of use of 'Siluzan Automated Report' is also reflected in its ease of sharing. It not only supports one-click downloading and generates PDF documents for easy archiving and delivery; What's even more 'magical' is that such a report with powerful content also supports 'cloud sharing'. Click [Share] to generate a QR code, and use WeChat on your mobile phone to scan the code to obtain an online report, which is satisfying. Mobile browsing experience. In short, such a report can be generated in one minute, work efficiency is increased by N times, and customer experience can be improved by at least 30%!What's more important is that the data is well-founded, the optimization has direction, and the results are guaranteed!I heard that Siluzan is building the automated report version 2.0, and will add more valuable content in terms of report functions, such as: visitor flow analysis, budget & bid optimization analysis, advertising intelligent optimization analysis and suggestions, audience effect analysis and other in-depth functions. At the same time, there are other smart tools available on the Siluzan official website, such as advertising diagnostic tools and industry reports. We will introduce them to you in detail in the next issue. The most urgent thing is to get your Google Ads automated report and say goodbye to Excel!For more effect improvement techniques, please follow the public account 'Siluzan Academy'. I am Xiaowei who has been working on the Internet for 6 years and knows a little bit about everything. See you in the next issue!