In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 189 Author: Site Editor Publish Time: 2023-03-23 Origin: Site
For foreign trade merchants, if you have realized that traffic is becoming valuable and plan to start paid advertising, Google Ads is still the recommended method.
01How to understand Google Ads?
Simply put, Google Ads is a paid advertising platform. You can choose whether your payment model is based on clicks or ad impressions.
There are three payment methods available:
Cpc: Pay according to user clicks, click once, and the money will be deducted once;
Cpm: Pay according to one thousand impressions of the advertisement. To understand simply, as long as the advertisement is exposed to users, you need to pay for it;
Cpe: Pay for each user interaction, which can be likes, comments, etc. This is generally not used much.
02 What does a Google Ads ad look like?
Google Ads has five types of ads, which you can choose according to your needs.It should be noted that the choice of ad type directly determines whether the ad is effective. If the type is wrong, no matter how high the budget is, it may be useless.
1. Search advertising
The ads that should be placed the most are the ads that appear on the search results page after users search for keywords on Google.
This type of advertising is the most common and used by the most people. When you are not sure what type of advertising is suitable for you, placing search advertising is a safer way.
2. Display ads
Similar to domestic online alliances, Google has a series of cooperative websites. Your ads can appear on these websites and users will see them when they visit these websites.
This depends on the correlation between website visitors and your customers. If the correlation is strong, you can give it a try.
3. Video advertising
Youtube is also owned by Google, so you can place YouTube ads through Google’s advertising account.There is no need to explain too much. Open YouTube and all kinds of advertisements are placed in this way.
4. Application advertising
It is mainly aimed at APP development companies and obtains downloads through advertising.
5. Shopping ads
It is somewhat similar to search ads and also appears in search results.However, shopping ads will display detailed product information, making it easier to place orders directly.
It is more suitable for promoting single products and promoting direct online sales.
03Beginners start the operation process of Google Ads
It’s actually not difficult to get started with Google Ads advertising. How to optimize the account later is what requires experience.However, everyone is a novice, and experience needs to be accumulated through practical operations.
1. Set up a Google Ads account
Go to the Google Ads homepage, click Start, and the system will prompt you to log in or register a new Google account.
2. Company name and website
After logging in, you will jump to this page. You need to fill in the company name and website. The website here is the website where the user lands after clicking on the advertisement.
3. Select delivery purpose
Choose the main purpose of your advertising, whether to get phone calls, sales or registrations, just choose according to your needs.
4. Create advertisements
Google's operation page is relatively simple among many advertising platforms, and there are prompts for every step.Just follow the prompts to write the ad title and description.
5. Select keywords
That is, be careful about what keywords you want users to search for and your ads to appear.
6. Distribution area
Select the area where your ads will be placed, as needed.
7. Budget
This is very important. You need to give a basic budget and the upper limit of how much consumption you can accept every day.
8. Payment
Choose the payment method according to the prompts.
9. Google Analytics
Google Analytics is an analytics website used to analyze data for advertising.All subsequent advertising optimizations are based on historical data and must be set up properly.
10. Bidding strategy
It is divided into automatic and manual. Automatic means letting Google use the algorithm to help you bid, and manual means completely adjusting it yourself.There is no precise way to say which one of the two is better. It depends more on the pitcher's experience.
Automated bidding may result in higher actual bids, but the algorithm's adjustment accuracy is much higher than manual bidding.Manual operation is more controllable, but after all, people’s energy is not as good as that of machines.
04 Advice on how to place Google Ads ads?
1. Don’t use keywords that are too broad.
Google Ads ads are based on keywords. If the range of keywords selected is too broad, it means that you will have to pay after these keywords are clicked by users.
These keywords may have some relationship with your product, but if the relationship is not strong, then the user’s purchase intention will not be strong.Pay for these words and you could be spending a lot of your unproductive budget.
Of course, account delivery is also strategic, and you can create several delivery plans for different purposes in your account.
Suggested bids are given for the most core keywords, and relatively low prices are given for less relevant keywords. However, this operation mode requires a certain amount of experience, so be cautious.
2. The relevance of the advertising landing page and keywords
Although it seems that Google Ads ads can rank for keywords as long as you pay money, but if the correlation between your keywords and the landing page is extremely poor, the effect will not be good.