In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2021-04-25 Origin: Site
Hello everyone, I am the editor of Sunac Cloud Academy, and I will accompany you all the way to success.
Online marketing models continue to develop and innovate. As social media accounts for half of the country, its forms are becoming more and more diverse.In the era of information explosion, there are an overwhelming number of applications and tools, but in fact, the ones we use most are still the ones we use most.In a survey of the TOP10 most commonly used applications abroad, it was found that Facebook, Messenger, and Instagram were all on the list, and they all belong to the Facebook family.
As a social media monopoly,Facebook operationNot only can it bring traffic conversions, but it can also accumulate loyal fans for the brand.However, many people’s accounts are in the embarrassing situation of increasing fan base but poor interaction rate!What should users do if they have seen you but cannot remember you?How do I get users to stop for me?Improving the fan interaction rate within the account has become the top priority!
In interactive relationships, likes are the most popular thing people do.Because there is no cost to like, everyone is a like fanatic.Facebook has accumulated 1.13 trillion likes to date, 45 trillion likes per day, and 3.125 million likes per minute.In order for fans to 'willingly' like us, the form, tags, word count and even the publishing time of the post are very mysterious.Today we will talk to you from these dimensions about how to improve user interaction!
Golden Rule 1: Choose the right Facebook post format
1. 'Pictures + videos + questions' is the best post format
Let’s talk about the form of the post first.We can think about how we usually post posts when we maintain our Facebook accounts.Word?picture?Or video?
The human brain reads pictures 60,000 times faster than text, and it takes 0.25 seconds to remember a picture.Therefore, pictures are better expressive than text, and videos are also better expressive.Facebook post formats include questions, links, pictures, freebies, videos and discounts.
According to data performance, posts with questions + pictures can get higher interactions than other forms; videos can get more shares, and free gifts can get more comments.However, the best effect is still in the form of pictures + videos combined with questions, so we can use this combination to publish information.
Some people may wonder, since we don’t have that many videos, won’t publishing duplicate content all the time affect the effect?In fact, we can also edit pictures into videos and publish them. There are many such software now and they are very simple to operate.In addition, on Facebook and Instagram, we can also create carousel ads to present different product forms.
2. Publish posts based on audience characteristics
Facebook requires real-name login, so no matter which channel, platform or device the user logs in with the same identity.There is a large amount of accurate information about users on Facebook. We can use this advantage of Facebook to find people who match our user profiles, and then conduct targeted marketing.For example: 'Millennials' browse information at least twice as fast as middle-aged and elderly people. So if we push posts to 'Millennials', the effect of simple and clear short videos will be better.
3. Make good use of Facebook remarketing
We can also remarket videos posted on Facebook.The system will divide the people who have watched our videos. For example, people who have watched 25%, 50%, 75%, 95% or even 100% of the videos can be distinguished.Among these people, the last four people’s awareness of our brand is definitely much higher than those who have not watched the video or only seen 25% of the videos.If we target the latter four types of people for remarketing and use carousel ads to push products that have appeared in the past to users again, the ROI conversion will definitely be ideal.
Golden Rule 2: Control the number of Facebook posts
If we just publish a post, the simpler and more concise the number of words, the better it can grab the user's attention. This is also the importance of the title we often say.If the title cannot express the full meaning, we can guide users to read the long article in our article.Long articles with a word count between 1,000 and 3,000 have the best effect, and the effect will obviously decrease if the word count is <1,000 words or >3,000 words.
Golden Rule 3: Choose the right time to post
There is no significant difference in the interaction rate of posts posted on weekdays (Monday to Friday), but posts posted on weekends receive more responses. This may be because the average person has more time to use Facebook on their rest days. Among them Sunday works better than Saturday.So if you want to get more interaction, schedule important articles to be published on the weekends!
It should be noted that we should avoid posting posts on personal pages and corporate pages at the same time, because this will cause self-competition.When users of the same type see posts on the same topic, traffic and interaction rates will drop.9 pm to 12 pm is the time period with the highest interaction rate. If we can choose the prime time for posting posts, the interaction rate will not be too bad!
Golden Rule 4: Use Facebook tags with caution
Whether it is domestic Weibo or foreign Twitter, the usage rate of the tag '#' is very high.Although Facebook also has a tag function, in actual use, the effect is not ideal, and the interaction rate using tags will drop by 34%.This shows that Facebook users do not prefer this feature.Many companies with social media tend to operate on many platforms such as Facebook and Twitter, so pay special attention here: the most famous tag '#' in Twitter does not apply to Facebook!
By mastering the above four golden rules, I believe your Facebook account interaction rate will definitely improve qualitatively.For more digital marketing tips, please follow our official account 'Sunac Cloud Academy'. See you in the next issue!