Views: 0 Author: Site Editor Publish Time: 2021-04-25 Origin: Site
Hello everyone, I am the editor of Sunac Cloud Academy, and I will accompany you all the way to success.
Online marketing models continue to develop and innovate. As social media accounts for half of the country, its forms are becoming more and more diverse.In the era of information explosion, there are an overwhelming number of applications and tools, but in fact, the ones we use most are still the ones we use most.In a survey of the TOP10 most commonly used applications abroad, it was found that Facebook, Messenger, and Instagram were all on the list, and they all belong to the Facebook family.
As a social media monopoly,Facebook operationNot only can it bring traffic conversions, but it can also accumulate loyal fans for the brand.However, many people’s accounts are in the embarrassing situation of increasing fan base but poor interaction rate!What should users do if they have seen you but cannot remember you?How do I get users to stop for me?Improving the fan interaction rate within the account has become the top priority!
In interactive relationships, likes are the most popular thing people do.Because there is no cost to like, everyone is a like fanatic.Facebook has accumulated 1.13 trillion likes to date, 45 trillion likes per day, and 3.125 million likes per minute.In order for fans to 'willingly' like us, the form, tags, word count and even the publishing time of the post are very mysterious.Today we will talk to you from these dimensions about how to improve user interaction!
Golden Rule 1: Choose the right Facebook post format
1. 'Pictures + videos + questions' is the best post format
Let’s talk about the form of the post first.We can think about how we usually post posts when we maintain our Facebook accounts.Word?picture?Or video?
The human brain reads pictures 60,000 times faster than text, and it takes 0.25 seconds to remember a picture.Therefore, pictures are better expressive than text, and videos are also better expressive.Facebook post formats include questions, links, pictures, freebies, videos and discounts.
According to data performance, posts with questions + pictures can get higher interactions than other forms; videos can get more shares, and free gifts can get more comments.However, the best effect is still in the form of pictures + videos combined with questions, so we can use this combination to publish information.
Some people may wonder, since we don’t have that many videos, won’t publishing duplicate content all the time affect the effect?In fact, we can also edit pictures into videos and publish them. There are many such software now and they are very simple to operate.In addition, on Facebook and Instagram, we can also create carousel ads to present different product forms.
2. Publish posts based on audience characteristics
Facebook requires real-name login, so no matter which channel, platform or device the user logs in with the same identity.There is a large amount of accurate information about users on Facebook. We can use this advantage of Facebook to find people who match our user profiles, and then conduct targeted marketing.For example: 'Millennials' browse information at least twice as fast as middle-aged and elderly people. So if we push posts to 'Millennials', the effect of simple and clear short videos will be better.
3. Make good use of Facebook remarketing
We can also remarket videos posted on Facebook.The system will divide the people who have watched our videos. For example, people who have watched 25%, 50%, 75%, 95% or even 100% of the videos can be distinguished.Among these people, the last four people’s awareness of our brand is definitely much higher than those who have not watched the video or only seen 25% of the videos.If we target the latter four types of people for remarketing and use carousel ads to push products that have appeared in the past to users again, the ROI conversion will definitely be ideal.
Golden Rule 2: Control the number of Facebook posts
If we just publish a post, the simpler and more concise the number of words, the better it can grab the user's attention. This is also the importance of the title we often say.If the title cannot express the full meaning, we can guide users to read the long article in our article.Long articles with a word count between 1,000 and 3,000 have the best effect, and the effect will obviously decrease if the word count is <1,000 words or >3,000 words.
Golden Rule 3: Choose the right time to post
There is no significant difference in the interaction rate of posts posted on weekdays (Monday to Friday), but posts posted on weekends receive more responses. This may be because the average person has more time to use Facebook on their rest days. Among them Sunday works better than Saturday.So if you want to get more interaction, schedule important articles to be published on the weekends!
It should be noted that we should avoid posting posts on personal pages and corporate pages at the same time, because this will cause self-competition.When users of the same type see posts on the same topic, traffic and interaction rates will drop.9 pm to 12 pm is the time period with the highest interaction rate. If we can choose the prime time for posting posts, the interaction rate will not be too bad!
Golden Rule 4: Use Facebook tags with caution
Whether it is domestic Weibo or foreign Twitter, the usage rate of the tag '#' is very high.Although Facebook also has a tag function, in actual use, the effect is not ideal, and the interaction rate using tags will drop by 34%.This shows that Facebook users do not prefer this feature.Many companies with social media tend to operate on many platforms such as Facebook and Twitter, so pay special attention here: the most famous tag '#' in Twitter does not apply to Facebook!
By mastering the above four golden rules, I believe your Facebook account interaction rate will definitely improve qualitatively.For more digital marketing tips, please follow our official account 'Sunac Cloud Academy'. See you in the next issue!
