In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2022-02-05 Origin: Site
Many customers have opened advertising accounts, but they don’t know where to check them, and they don’t know anything about the Facebook business management platform. Today we will thoroughly popularize the issue of BM for everyone~
Before I start introducing the Facebook Business Management Platform, let’s give an example so that you can understand its purpose more clearly:
Assume that you are now advertising on Facebook, so how do you distinguish between advertising posts and your private life updates?
Wouldn't it be better if you could keep your Facebook business and personal life separate?
Going a step further, if you open three advertising accounts with the same entity, you will need to jump to different page links to publish ads when placing ads in the three advertising accounts. However, if you can use the same link, it will help you publish ads for the three advertising accounts. This way Isn't it more efficient?
To achieve the above effects, it is necessary to create a business management platform (BM) and bind an advertising account.
After September, the official issued a policy for binding advertising accounts to BM - the principle of correspondence between advertising accounts and BM: the accounts under the customer's BM are all accounts created by the same entity, so we can manage different accounts opened by the same entity at the same time. Advertising account, and the agency's BM has dealer verification that can bind and manage advertising accounts created by different entities.(Not all customers can apply for dealer verification~).
1. What is a business management platform and how to create it?
Facebook business management platform is BM (Business Manager), which is a free tool of FB. After creating BM, we can bind the advertising account to it. On BM, we can create and place advertisements according to our own marketing goals, and improve the management of homepage. And the security of advertising accounts: When our account is blocked, it will be more convenient to review it in BM.Of course, creating a business management platform is also very simple.
① Enter the link https://business.facebook.com, click the link, log in with your Facebook personal account, and then create an account(One Facebook account can register two bm~);
② Enter the name, name and business email address of the business management platform (the email address filled in here will need to be verified later), and then submit;
③ Fill in the specific information, including country, company, website and commercial purpose and submit.
After submitting this page, verify it with the email you filled in before, and the following successfully created page will appear. Then a business management platform has been created successfully~
2. What should I do if the BM operation fails?
We often encounter various problems during the creation and operation process, among which limitations and verification issues are particularly important.
1. What should I do if there is an error message on the registration page?
After submission, the processing failed:
① Facebook personal account has already created 2 BMs and cannot be created again. Of course, if you want to create a second one after creating one, use the https://business.facebook.com/overview/ link to create it, and then create it as above Just follow the steps on the business management platform;
② The personal account’s advertising function on BM is limited. At this time, there is a review button in your BM. You can create it again after a review;
③It may be a bug, but we can try the following methods:
—Refresh and refill or fill in another time period;
—Clean up computer junk and change to a different browser;
—The external network is not stable. Try using a different computer.
※Tips: When filling in the name of BM, you need to replace it with a new one, otherwise the creation will not be successful.
2. What should I do if BM-binding fails?
Unsuccessful binding of advertising account:
①The BMid you gave is not correct. It may be that the word home appears in the id address bar link of the fan page.(If it is a fan page, we need to find our business management platform settings in More Tools or find it through our account overview);
② If BM has bound other accounts, and the bound advertising account is not the same as the account subject to be bound, this page will appear;
③The BM and the subject must be consistent. Even if we register with company B, but the first time we bind it is the advertising account opened by the subject of company A, then this BM will belong to the advertising account of company A.(BM attribution issue has nothing to do with company verification. New BM will be attributed to the account subject bound for the first time, or if there are many advertising accounts under BM, it will be attributed to the advertising account that consumes the most)
绑Unsuccessful appointment of administrator:
① When binding the administrator, the email address given is not the email address bound to the Facebook personal account;
②The administrator's advertising function in BM is limited and cannot authorize others to be administrators.
Tips: Adding an administrator is very simple~ You only need to enter his FB email address in this position to add administrator rights to him. To prevent the other party from not receiving it, you can resend it. There will be a copy link. Paste the copied link. To the administrator, the administrator can enter BM through this link and obtain administrator rights.
It is recommended to add more administrators, because the current FB personal account is not safe and easily restricted. There is only one administrator. When the personal account is restricted, BM cannot be used. However, when there are multiple administrators, even if there is one account If the administrator's account is blocked, other administrators can also manage and operate advertising accounts on the platform.
3.BM-What should I do if it is restricted?
Because of the epidemic, many untrue merchants have appeared on social networking platforms, so it cannot be ruled out that the official review of BM will be stricter for this reason.
Whether your ads have been rejected too many times, resulting in BM being restricted, or BM being misjudged by Facebook, the only appeal channel is through the upper right corner of your [Account Content Quality https://www.facebook.com/accountquality/] column. [Apply for Review] button to submit an appeal application.
Tips:Generally, the review takes about 5-7 working days, but it does not rule out that it will take longer or shorter.(Depending on the complexity of the case and the workload of the relevant departments)。
4.BM-What should I do if I cannot perform company verification?
First of all, why do we need to conduct company verification? A successfully verified business platform is 70% more secure than one without verification, so in order to ensure the security of BM, this step is very important ~
How to verify?
Open the business platform settings, find the security center, and see if there is a 'Company Verification' button on the lower right. If there is, click decisively to verify (the company information must be true); if not and the 'Company Verification' button is gray, you cannot Click, then you need to go to 'https://developers.facebook.com/apps/' to register a 'Test App' copy the FB APP ID and claim it to the corresponding bm, that is 'Business Management Platform Settings-Application' ', refresh to activate the verification button~
① Incomplete submission: When providing documents, documents with an official signature or official seal are required;
②The document has expired: We must check the date of our document in time to ensure that it is within the effective date when submitted;
③You own the website domain name but it has not passed the verification: Make sure that the email domain name and website domain name match, and the website content should have company name and other information;
More details can be found in the Facebook Business Help Center. Remember to check for updates and upload company verification documents in time!
3. Summary
Today I’m sharing the business management platform registration process and solutions to common problems in BM. Thinking back to the above scenario, do you now have a clearer understanding of the business management platform? Then quickly join the big family of business management platforms. Well, its use can make us work more conveniently and quickly, and greatly improve our work efficiency!