In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2021-03-31 Origin: Site
1. Customer background of Red Star Cloud Exhibition
Anping County Hongxing Wire Mesh Manufacturing Co., Ltd. was established in 1989 and has been committed to the production of wire mesh and wire mesh media for 26 years.The company has 18 patented products, all of which meet EU, GB and ASTM standards.The company has obtained certificates for ISO 14001 Environmental Management System, ISO 9001 Quality Management System and OHSAS 18001 Occupational Health and Safety Management System.
Customer pain points: The company is currently encountering bottlenecks due to the epidemic. Exhibitions cannot be carried out. There are no exhibition plans and exhibitions are stagnant, which affects the company's foreign trade progress. Customer visits have dropped, the inquiry conversion rate has declined, customer development is not ideal, and there is a lack of customer attraction. Key content.
2,Customer’s industry positioning
Industry: Mining machinery accessories
Brand Positioning: Hongxing Screen is a Chinese screen manufacturer that can provide customers with a full range of screen products to meet the different needs of customers.Product price positioning is: High quality products with reasonable price.Excellent product, reasonable price.
Market share: Based on customer feedback and online research, and through Google Trends analysis and comprehensive data, it is concluded that the market distribution of customers is part of the North American market, part of the Australian market, part of the European market, part of the African market, and part of the Asian market share; planned new development market countries: South American market and expand other market shares
Price competitiveness: The price is higher than that of domestic competitors and lower than that of European and American competitors.
customer audience: Take the North American region provided by the customer as an example: white male aged forty to fifty, college degree or above, mining machinery related, manager or above position, mining and machinery related, generally using social software such as Facebook, Instagram, LinkedIn, etc.
3.The production needs and purpose of the Red Star Cloud Exhibition
Demand: During the global epidemic, the offline exhibition model was forced to stop, and factory inspections and negotiations with foreign customers could not be carried out as scheduled. As a result, most customers' foreign trade promotion was hindered, and the requirements and purchasing habits of foreign customers could not be met, resulting in Most orders were stopped.
The customer signed up to participate in the Bauma Show in Shanghai. As an exhibitor, the customer used the online cloud exhibition hall to replace the traditional graphic and text promotion. The strong display power and attractiveness of the cloud exhibition hall can help the customer attract exhibitors and buyers and conduct in-depth discussions. Negotiation and cooperation have met the factory inspection needs of foreign customers, and also attracted customers through strong presentation.
Purpose: Attract buyers and exhibitors at the exhibition, reach negotiations and in-depth cooperation, improve conversion effects, and obtain more customers or potential customers.During the period when you are not participating in the exhibition, as a new material for business negotiations, you will have higher competitiveness compared with peers, improve conversion efficiency, and display new ideas.
4. Cloud exhibition plan
Design idea: Through communication with customers, the overall design style is positioned as an overall simple design, highlighting the core positioning of the customer's enterprise as a solution provider.
Color matching: The customer's logo color is mainly orange, with a secondary dark blue color, which is relatively dark. The overall color of the exhibition hall uses light blue and black marble styles, with dark colors, highlighting the profound restraint and strength of the company.
Function list design: The functional design of the cloud exhibition hall is divided into two types: display functions and marketing functions. The display functions include 3D glasses viewing, corporate information display, corporate product library, and corporate business card display; the marketing functions include corporate business card exchange, corporate Online factory inspection, enterprise product inquiry, customer meeting room, sharing.
3D glasses experience display
Corporate information display
Enterprise product library
Business card
Business card exchange
Online factory inspection
living room
Product inquiry
5. Promotion methods and expected effects
The customer's traffic source basically comes from natural search keywords, and improving keyword rankings can bring more traffic.
The traditional method brings limited traffic. Through analysis and evaluation, we have launched a combined online and offline method for our customers.
Offline display: used by customers when participating in exhibitions or during trade negotiations. It is used as marketing material for new situations, greatly improving the conversion rate and success rate.
Online promotion: 1. Improve rankings through Google keyword operations, high-quality content planning and practical functions to attract customer interaction, increase traffic, and increase exposure.
2. Social media promotion, using social media such as LinkedIn and Facebook to promote and attract traffic, promote efficient conversion of accurate audiences, and meet the needs of special periods.
Optimizing the opening speed: The opening speed of the cloud exhibition hall is ranked first, which is directly related to the customer experience. Therefore, our expected standard is that the opening speed of the cloud exhibition hall is three seconds domestically and five seconds overseas. By deploying servers overseas and upgrading the system , the server stability has been greatly improved, and the customer's marketing effect has been enhanced.
The expected results have reached customer satisfaction, and we hope that the results can be continuously improved in the future.