In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2022-01-04 Origin: Site
The sudden epidemic in 2020 caught many companies off guard. All Chinese companies are exploring the layout of online marketing, and foreign trade companies are no exception.Foreign offline exhibitions have been cancelled, and most companies have moved online. So how to break through in advertising and marketing under increasingly fierce competition?Today we will not talk about mainstream media advertising but talk about the most basic but important factor - website.As a must-have website for going overseas, we need to find our own positioning. Is it brand-oriented or effect-oriented?As a B2B enterprise, effectiveness is our first goal. We have provided an effectiveness-based website guidance manual for B2B overseas enterprises. Self-examination is welcome.There are two key points in the core content of the manual: first, 4 speed indicators; second, 3 experience indicators.Let’s take a look at the specific content one by one. 1. Speed indicator - a prerequisite for retaining visitors 1. Website opening speed The website opening speed should be controlled within 3 seconds. When the page loading time changes from 1 second to 3 seconds, the possibility of visitors jumping out of the webpage will increase by 32%.Recommended speed testing tool: www.webpagetest.org 2. Website score The website performance is stable, which can increase the time visitors stay on the website and help visitors understand the product in detail. The recommended scoring tool is PageSpeed Insights: https://developers.google.com/speed/pagespeed/insights/ Test website speed scores and make optimization recommendations. Test results are presented: Optimization suggestions are presented: 3. Mobile-optimized testing A good mobile experience can retain 65% of visitors.Recommended mobile-friendly testing tools: https://www.google.com/webmasters/tools/mobile-friendly/ 4. Server testing Overseas servers ensure access speed experience.Recommended server testing tools: www.ip138.com [All of the above can be quickly obtained through a website detection tool - Sunac Cloud Advertising Diagnostic Tool! Attached link: https://www.siluzan.com/channel] 2. Experience indicators - necessary conditions to attract visitors to stay Only by providing 'truly useful' information to buyers, and making the page concise and clear for easy interaction, can we retain visitors and create website pages that meet the user's browsing experience to increase conversion rates. 1. Website content Display content that customers are interested in from the aspects of company services and product introductions to increase visitor stay time. Company services: [Show real information to customers] - Clear corporate purpose, values, background, and achievements allow customers to build trust. [Generately show your advantages over your competitors] - Professional certifications you have obtained, important exhibitions you have participated in, etc. Product introduction: [Clear and clear website theme]-Let users understand the products they operate at a glance. [Professional product description and picture display] - Summarize and organize product information and clearly display product pictures. Detailed basic product information - specifications, logistics prices, etc.: Clear and concise product description: Product pictures are vivid and can be enlarged, providing multiple product pictures and usage scenarios from different angles: Make the call-to-action button prominent and conspicuous: Tips: *Uniform color theme; 3 or less fonts *The pictures are clear and use pictures with strong visual effects (large size, prominent items) *Avoid too much white space on both sides of the image *Avoid using too many automatic picture switches to cause interference *Simplify the text (no long paragraphs of text) 2. Website architecture: Simple and clear website design, with clear levels of pages and sub-pages. [Reduce web page content, keep navigation menu simple, and set hierarchical settings] [The on-site search function is placed in a conspicuous position] The on-site search function is always placed at the top of the page and provides a field where you can freely enter text. Tips: *Subcategories under categories remain consistent *Place category labels horizontally, not vertically *Don’t have more than 10 categories 3. Website interaction Provide a real and valid company domain name and email address, and avoid using personal email addresses as contact information (such as: qq.com, hotmail.com); the inquiry button is clearly located and should be easily found on every page. [Use the website domain name as the email suffix to show professionalism] [Layout of the inquiry module] Inquiry button in the navigation bar at the top of the page: Product catalog page inquiry button: Product page header inquiry button: You can fill in the inquiry form directly at the end of the product page: Manual appendix: A qualified independent station and an unqualified independent station, in addition to having obvious advantages in website data indicators, the advertising data also performs well.The following is an example of data comparison of the same B2B customer placing the same product on two different websites.Among the website data indicators, compared with unqualified independent stations, qualified independent stations: the bounce rate is reduced by 8.31%, the browsing time is increased by 50%, and the number of pages viewed is increased by 17.65%; Among the advertising data indicators: the unit click price decreased by 15.96%, the click rate increased by 3.5%, and the conversion rate increased by 80.7%. Are you a little excited after reading the data above?Then act quickly and build a results-oriented website!Finally, let me summarize the two major indicators and seven sub-items of the effect type for everyone, so that we can better check: The website is the facade. If we want to win the favor of customers, let us start with the basic and important website!