In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2021-11-26 Origin: Site
As we all know, Yandex is the website with the most users on the Russian Internet. Its market share in Russian local search engines far exceeds that of Google in Russia, and it is the second largest search engine in Europe.If an advertiser is targeting the Russian market but invests their advertising dollars on Google, it will be difficult for the advertiser to quickly achieve their expected goals because 90%+ of people in Russia are using Yandex.In addition to providing users with daily search services, Yandex also involves other services such as maps, encyclopedias, e-commerce, email, and Internet advertising. In addition, Yandex's credibility is very high, due to its strict rules, which are very fair. It only looks at the content, which is more pertinent and does not include links. It does not rely on spending money to bid to get articles/pages included, even if you spend money to put them. Advertising, if the content does not comply with the rules, will not have obvious effects.So what other knowledge is unknown to advertisers that will affect advertisers' development of the Russian market? 1. Yandex digital marketing-providing convenient solutions for enterprises Ø Yandex search advertising-new user coverage, showing ads when users search for advertiser products; Ø Yandex display advertising - potential user guidance, display your advertising recommendations to specific audiences on high-quality websites; Ø Yandex retargeting advertising - remarketing, online behavior targeting, showing ads to users who have visited your website before; 2. Yandex advertising format-supports multiple advertising formats Ø Text ads: Text ads displayed in searches have multiple extensions, with which you can highlight the advantages of your products/services; Ø Text and image ads: Text ads displayed in advertising networks are expanded with images to make your ads more visible; Ø Image ads: When text ads don’t have enough information, static banner ads will help you introduce your products/services in more detail; Ø Smart banner ads: Smart banner ads dynamically created based on feed files to display personalized ads to users; After briefly understanding some knowledge about Yandex, let’s take a closer look at Yandex.Market. This is also what advertisers must know when entering the Russian market~ 3. Yandex.Market-essential for entering the Russian market Yandex.Market is a price comparison shopping website owned by Yandex. It is the largest cross-border e-commerce company in Russia, accounting for 10% of the Russian e-commerce market share. Product Categories of Yandex.Market Yandex.Market has a variety of product categories that are not available on Russia’s local mobile e-commerce platforms, and has deliberately added toys, cosmetics and home product categories that are rare online.It also supports multiple methods of placing orders by phone, PC, etc., so even in remote areas, certain products can be purchased at low prices.Some hot-selling categories, such as clothing, shoes, electronic products, etc., have great advantages in China, with abundant supply and cheap prices. Yandex.Market commissions are lower than other platforms Sellers need to pay commissions when entering cross-border e-commerce platforms, such as eBay, Amazon, AliExpress, etc. The commissions are not low.Yandex.Market naturally has commissions, but compared with other platforms, the commissions are far lower than Amazon and other platforms. Sellers only need to pay Yandex.Market a 1% commission for every order they place on the platform. Yandex.Market three logistics methods Yandex.Market generally provides three logistics methods, as follows: Self-delivery: Domestic special line to Russia/postal parcel, etc. delivered to Russia; Overseas warehouses: Establishing/renting warehouses abroad and using local logistics to deliver packages is expensive, and the warehouses require manpower to help handle shipments, returns, and exchanges, etc.; Yandex’s own warehouse: helps sellers manage warehousing, order processing, returns and delivery, etc. Yandex.Market user activity 71% of users mainly inquire about prices, 65% of users inquire about other people's evaluations of products, 55% of users inquire about product descriptions, including performance, photos, etc., and 45% of users select products they intend to purchase in a certain category. . Yandex.MarketPayment Yandex.Market supports the Yandex.Checkout payment method.And supports credit card, mobile phone and cash on delivery methods.In addition, Yandex.Market is preparing to add additional payment tools to facilitate the entry of Chinese sellers in the future. Yandex.Market - the largest price comparison platform with strong reference and high credibility Yandex Market is Russia's largest price comparison platform.All data are real feedback captured from the entire Internet and are deeply trusted by Russian consumers.70% of Russian consumers are accustomed to searching product reviews, ratings, technical parameters, price comparisons, etc. on this website before purchasing a product. Yandex Market is very protective of local sellers When a seller's product is included in Yandex, there must be a product page, and this page needs to be created by a local seller in Russia.Therefore, users will not see AliExpress/Amazon links in Yandex.Yandex is more protective of local sellers. For example: a user's review article (JBL Flip 4), the content complies with the rules, and is later included by Yandex. The Yandex system will automatically recommend the seller of the product, but this seller is not necessarily the agent of the product. Business, this is automatically captured by the system. In addition, another factor that determines whether a buyer will buy is the Yandex score. As shown in the figure, you can see the price, Yandex score and other information. In Yandex, if you want to ensure that the product sells well, the score will be more than 4.5 points. High conversion rate. Click on a page with a score of 5.0, and you can see Description (product description), Specifications (product parameters), Prices (all the different prices for selling this product) and Map (all local offline locations in Russia that sell this product), etc. . 4. How to design a good Russian website? 1) Website language: If Russians cannot understand the language, it will be difficult for them to buy this product, especially for financial products.It is recommended that the website be in Russian and the prices be converted into ruble units to make it simpler and clearer for users. 2) Home page design: Russia likes simple forms to avoid too many elements that distract users. The home page can directly display product information, such as product usage instruction videos, which are important content that customers pay attention to. 3) Online consultation box: If the seller cannot guarantee to reply to the customer within a certain time, it is recommended not to place an inquiry box, otherwise the reply will not be timely, which will greatly affect the customer experience. 4) Website framework design: It is recommended not to be too complicated. It is best to be simple. Click in and you will see the order button. This will reduce the website bounce rate and increase the transaction rate. 5) Order form: The order form is too complicated, and the bounce rate will be very high. It is recommended that phone number and email address are fine. Information such as name and gender is not very important. Fill in as little information as possible. Tips: The search content is not accurate and is automatically split?——Quotation mark precise search The user enters content but does not want it to be automatically split. At this time, precise search is needed.If you want to know more about the steel pipe industry.After entering steel pipe (Стальная труба), unnecessary content pages will appear, affecting our search efficiency.Enclose the content in quotation marks ('steel pipe'), so that Yandex will perform an exact match based on the content we enter.This enables precise search. Finally, I recommend to you a practical and convenient tool - Yandex Webmaster Tools, which can help sellers monitor website stability/opening speed, page 404 and other information, and strive to maximize marketing effects.