Views: 0 Author: Site Editor Publish Time: 2023-05-25 Origin: Site
The development of cross-border e-commerce in my country has entered a period of rapid development. Currently, the cross-border e-commerce industry is in a period of rapid growth, and the market size is also expanding.
Data shows that my country’s cross-border e-commerce transaction volume will reach 15.7 trillion yuan in 2022.The B2C field is still the main transaction method of cross-border e-commerce; while the B2B field accounts for a higher proportion of transactions.
In terms of categories, electronic and digital categories and clothing and apparel categories account for the largest proportions respectively.Judging from the sales distribution of various product categories in 2022,Digital 3C, home furniture, clothing, shoes and hatsThe top three accounted for 22%-28%, beauty and personal care, sports and outdoor products accounted for 10%-12%; household appliances and gardening accounted for 5%-7%; auto parts and pet supplies followed closely.
From the perspective of brands, domestic brand companies still occupy a dominant position.
From a market perspective, countries with good cross-border e-commerce development include the United States, Japan, Germany, the United Kingdom, France, etc.
in,The United States is the country with the fastest development of cross-border e-commerce, and Japan has always been a rising star in cross-border e-commerce.
As my country's economic strength continues to increase, the United States and Europe are the main markets in my country's cross-border e-commerce market.At present, the United States is still the world’s largest B2C market., and European countries are also developing very rapidly and maturely.
Independent stations have become the general trend
Facing different overseas retail markets, cross-border sellers have also chosen different platforms.But this also gives many sellers a blow!
Due to over-reliance on third-party platforms, cross-border e-commerce merchants have experienced the darkest moments of going overseas——'Account ban tide'My account has been blocked! The store has been closed! The funds have been frozen! The losses have been heavy!
Since then, cross-border sellers have become aware of risk sharing and no longer put 'eggs in the same basket', and have begun to seek new outlets and options.
Many people have turned their attention to independent stations.
Compared with third-party platforms that are gradually tightening their policies, independent websites have a flexible business model that allows sellers to have greater control over product pricing, marketing, and building an ecosystem.
On the one hand, the state has successively introduced cross-border e-commerce support policies.Subsidize independent websites vigorously, with subsidies as high as 2 million yuan.
With the support of national policy support and the dual buffs of technological innovation, the independent station has enjoyed great success.
But as the number of participants increases, competition also intensifies.
Branding, diversification and refinementBecome an important direction for enterprise development,Brand power, channel power and operational powerIt will become the core indicator to measure the competitiveness of cross-border e-commerce manufacturers.
Future development trends of cross-border e-commerce
If you want to open up the marketing market overseas, you must foresee the development trend of overseas branding, refinement, and diversification.
An increasing number of Chinese cross-border merchants’ overseas business model has upgraded from low-price and high-volume sales to comprehensive development focusing on brand building. The focus of overseas marketing has also changed from advertising and celebrity marketing to focusing on users. Operational and long-term brand value.
Building long-term brand value, seizing the brand and image status in users' minds, and increasing awareness and competitive advantage have become a major trend in going overseas.
Sellers need to adopt more sophisticated operational directions to improve traffic utilization efficiency, or explore deeper traffic, value-added products, more diversified marketing, and have a more detailed division and understanding of user groups.
As the market changes and becomes more complex, costs are gradually increasing and the threshold for companies to acquire customers is increasing.The refinement of new requirements can achieve user positioning and targeted delivery, thereby achieving more effective traffic conversion.
In the fierce wave of going overseas, many people are pressing the accelerator button, but there are also many cutting-edge brands being submerged in it. Reliable and professional assistance is the only magic weapon on the road to going overseas.
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