In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 456 Author: Site Editor Publish Time: 2022-09-22 Origin: Site
In the past four years, the number of Chinese sellers who have completed brand registration (Brand Registry) on Amazon has increased 40 times.95% of Amazon China sellers surveyed said that 'brand building' is crucial to their global business growth.More and more overseas companies are joining the 'brand camp' and regard 'branding' as the foundation for long-term development and the engine for value growth.
Under the wave, Amazon Global Store is committed to establishing an efficient and high-quality overseas channel for Chinese entrepreneurs and innovative brands, and becoming a close friend of Chinese innovative brands on their way to the world.
Brand is a promise and the essence of customer purchase. All the work of the company is to fulfill the promise!In the end, it is systems, trends, and capabilities that create great brands.'
When we have a good product, it is the foundation for us to achieve a great brand, but it is not enough. We need to further improve it and become a brand.Products are things produced by the company and can be controlled by the company, but the most difficult thing is, what exactly do customers buy?We can produce a lot of products, but our business will be successful only when it is purchased by customers, purchased repeatedly by customers, and purchased at a premium by customers.soProducts are things made by companies, and brands are things purchased by customers; product value is created by companies, and brand value is jointly created by companies and customers.。
so,In essence, a brand is a distributed asset, an asset distributed in the hearts of every consumer., it is very difficult, but because it is difficult to do, it is worth doing.Therefore, all the work of the company can be summed up in one sentence: it is all to fulfill our brand promise to customers.
In the age of social media where information is so developed,
Do you still need to build a brand?
Some people once believed that brands are the product of information asymmetry. Today on the Amazon platform, you can see a large number of reviews from customers who have purchased a product to help you select products. As information becomes more and more transparent, brands no longer exist. of value.
'On the contrary, I thinkIn the digital era, consumers need brands even more.'
When information communication becomes more and more convenient, when there is more and more information, you will find that the meaning of information communication becomes less and less.We not only need products, we need to go beyond products and help define brands that inspire us and help us create a better life for us.At this time, the brand transcends products and leads our lives.Brands simplify the decision-making process and build trust recognition。
Today we want to pursue a better life, and brands are an important driving force for a better life. Therefore, we need more brands and the ability to build brands in the new digital and intelligent era.Amazon has now launched a large number of tools, data, methods and empowerment plans to help sellers build global brands, which is undoubtedly a huge boost for Chinese manufacturing to go global.
From brand 1.0 to 4.0, the brand brings us a new understanding,Brand is not only the result of long-term operation, it can also be designed and planned from the beginning., it becomes the core orientation and idea of business, thereby driving growth.Brand is not limited to just a result, but a process, a business model from which we started.
In the context of the global upheaval, we have seen that in many cases, the value creation space brought by 'brand companies' is no longer just the commercial value they create, but also the series of social values they need to complete related to the brand.In other words, today the social value of our brand has become a very important part of the added value brought by the brand.
We have made a framework summary of the various factors that drive a company’s growth.Brand is not only a business result, but also a business model that guides us to create excellent customer value and achieve growth from the very beginning.。
The growth of all enterprises is nothing more than two types, one isstructural growth, driving linear growth through more and better customers, better products, and more and more efficient channels; one isstrategic growth, can change the boundaries of the industry, can change the way of value creation and value distribution between us and our customers, and bring about exponential growth.