In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2022-02-04 Origin: Site
We often have some questions when optimizing FB: Have you ever had the same question? FB is the social media with the largest number of monthly active users in the world. Its marketing concept is people-oriented. As long as your products do not involve gambling, tobacco and alcohol, horror, pornography, masks (recently banned) and other illegal products , you can place FB ads.The core of FB's promotion is to help advertisers find the right people. For the B2B industry, the people we are looking for may be foreign trade managers, wholesalers, or company decision-makers. The purpose of FB marketing is to be seen by the right people. Your ads can attract them to collect or purchase, and ultimately achieve our marketing purposes. So how do we make buyers fall into our 'trap'?Let’s return to today’s topic. Although FB’s advertising framework is simpler than Google’s, to thoroughly understand its knowledge system and study its advertising model clearly requires segmented learning and absorption. Let’s first take a macro look at the basic structure of FB advertising: 1. How to create FB ads from 0 to 1 There are two channels for creating FB ads, one is to open it yourself, and the other is to find an agent to open an account.The difference is that the payment method is different and the account security is different. After the former is locked, it is basically impossible to unlock it, and the fee cannot be refunded.Today we mainly talk about finding an agent to open a FB account. First you need a Facebook account, enter your real name, year of birth, and complete registration. The registration URL is as follows: https://facebook.com/ PS: After the registration is completed, the page may be reviewed for 2-3 days. Don’t worry. After the review, add double verification. This account will be more secure. Create a personal page and create your company homepage under the personal page. If you still have questions about the early account registration, you can leave a message under the article and I will share the registration process diagram, or you can directly find us to open an account. I will help you with the early registration part! Then prepare the account opening information, https website, business license, and registered company page link and send them to your agent. Currently, the account opening review usually takes 2-3 days. After the account is opened, let the agent authorize it to you. So what do we do while we wait?You can prepare advertising materials, 1080*1080 picture materials, videos within 15 seconds, advertising audience research and other online materials.Open the authorization page given by the agent, find our advertising account, and start our FB advertising journey. 2. Operation process of FB advertising backend After entering the FB advertising page, we select the specific goals to be achieved by the advertising, which are three major categories: brand awareness, purchase intention, and action conversion volume. If the B2B product production cycle and purchase decision cycle are short, and the repurchase rate is high, you can take the route of quickly acquiring customers. The amount of message interaction, potential customer development, and conversion volume are all good choices.For example, I make wire mesh products, and my main product is barbed wire. I can choose message interaction and conversion volume to increase online order volume. If it is an industry (equipment category) with a long production cycle and purchase decision-making cycle for 2B products and a low repurchase rate, you can take the branding route. Brand awareness, number of people covered, and interaction rate can be selected for placement.Such as wire mesh equipment, electromechanical equipment, etc. 1. How to check my ROI? B2B website inquiry conversion ROI cannot be calculated directly, and there is also a lag, because there is a cycle for order closing, and the amount of inquiry conversion needs to be calculated.For example, from June to December 2019, FB advertising spent 50,000 yuan in advertising fees, received 50 inquiries, and the inquiry closed 500,000 yuan.This ROI is also 1000%, and the calculation method is (500,000/50,000)*100%=1000%. B2B website inquiries need to install pixel code on all pages of the website, and check the advertising effectiveness and specific conversion status in the background. 2. Select a campaign and set a budget Then we select the advertising campaign, and here we list the budget placement ratio of each series for your reference. Let's take the conversion volume advertising campaign as an example to attract users to perform more valuable actions on your website, app or Messenger, and drive traffic to the website.We first select the conversion volume, because it is a new advertisement, or the main purpose is to increase traffic.When it comes to attracting new customers, retention, and conversion in marketing, if there are no old customers, the most basic and important thing is to attract new customers. After selecting the campaign, give the campaign a new name to facilitate our memory and later campaign management. Then you can set the budget. You can choose a daily budget or a total budget. Pay attention to the total budget here. Ads can be placed according to time periods, but not based on a single daily budget.For the bidding strategy, we choose automatic bidding (minimum bid), because choosing other bidding strategies without data will affect the advertising effect. 3. Create ad groups The next step is to create an ad group. The focus here is on event selection. It is not about selecting the event in the drop-down box and everything will be fine. For the corresponding event settings, you need to go to the website to select and find the corresponding target, so that your data can be recorded correctly.Of course, if you choose another campaign, you won’t have time to set it up. 4. Select the country where your ads will be placed The next step is to choose the country where the ad will be placed, which is based on your target market.If you don’t know which market to put in, here is a search link for you: Global business opportunity insights: https://marketfinder.thinkwithgoogle.com/intl/en_us/dashboard/ Google Trends: https://trends.google.com/trends/ TRADE MAP: https://trademap.org/ Countries can be added in batches. The country list can be placed in excel or txt, and then copied directly, and then uploaded. But remember to check whether the updates are correct, as some country systems will duplicate positioning. 5. Core part-selection of audience We take wire fence as an example to teach you how to locate your buyers. First of all, guardrails are construction materials. People who are interested in this will pay more attention to the construction field. Their identities may be contractors or buyers. , or they may be sales staff, etc. Secondly, their age group should be between 25-60 years old, and gender generally does not need to be differentiated in the B2B industry. After layer-by-layer analysis, we found our buyer tags: guardrails, construction materials, purchasers, Contractors, sales.In addition to this main line, the guardrail network may also be used as some safety protection, such as gardens, parks, and road maintenance. Then we can get the second clue label: public facilities, safety protection, gardens, parks.After the label comes out, we can further expand and exclude it in the option box. 6. Select ad placement and delivery time In the early stage of advertising placement, you directly select automatic placement. The scheduling part is set according to the budget. For example, the total budget is 100 US dollars and the planned daily budget is 20 US dollars. Then choose 5 days. The time period is selected according to the customer activity time in the delivery area. The above is all the content we have shared about the creation of FB. For more FB related information, follow the WeChat public account Siluzan Academy.The advertising part is relatively simple. Make 1080*1080 picture materials, upload them to your account, and edit the slogan and title.