Views: 898 Author: Site Editor Publish Time: 2023-02-23 Origin: Site
As a workplace-oriented social media platform, LinkedIn not only plays a huge role in job hunting, but also plays a pivotal role in foreign trade customer development. For foreign trade people, this role even goes far beyond the workplace-oriented platform. effect.
However, most people are unwilling to try, or they only have a superficial taste, unable to see and believe the effects of the LinkedIn platform, so they go back to the old path.
If you want to make good use of this platform, you must first understand the main display forms of this platform and how to better use the most basic content publishing functions of the LinkedIn platform to enhance marketing influence and increase the effect of foreign trade customer acquisition.
Do you want foreign customers to take the initiative to find you, send you inquiries and place orders?
We can see that there are the following operation buttons in the middle of LinkedIn's main page, which basically meet the needs of all multimedia types we want to display, which can be text, pictures, videos, documents, or articles. .
The presentation format indeed looks 'neat and uniform', but the content also appears to be extremely monotonous and not rich enough.
In an era of fragmented time, the patience of most people is extremely limited. Everyone seems to be 'in a hurry' and does not want to waste too much time on unnecessary things. Even if they stay for one second longer, they will feel uncomfortable. No need.
If you want to retain readers and arouse readers' interest and further attention, you must try your best to allow readers to obtain more valuable information in the shortest possible time, so that readers' brains can be 'filled' with information in an instant, or Arouse interest in continuing reading, or evoke a desire for further understanding or communication.
So should the frequency and content of content released on the LinkedIn platform be regular and planned?
First of all, we need to be clear about what content should be published on the LinkedIn platform?
Just product advertising?It doesn't seem right.
Daily work?It doesn't seem right either.
Daily life?It seems even more wrong.
Regarding content publishing on the LinkedIn platform, at least the following five aspects should be demonstrated:
① Product related (design, data, picture display, etc.)
②Business development related (customer visits, booth co-production, delivery, etc.)
③Related to authenticity (office display, production workshop display, warehouse display, etc.)
④Professional related (quality control concept and process display, customer praise display, etc.)
⑤Related to strength (production line level, qualification certification, market coverage, export data, successful cases (benchmarking major customers, such as Wal-Mart orders), etc.)
It is not difficult to find from the above. In fact, we have too many things that can be used for display, but as mentioned above, we cannot repeat the same content and try to spread it out and differentiate it as much as possible.
Therefore, it is recommended to only update 3 to 5 times a week, and avoid similar content in each update. For example, you can publish product-related content on Monday and Wednesday, and other related content on Tuesday and Thursday.
Again, don’t just use text, or just pictures, videos, etc. without accompanying text. Don’t publish for the sake of publishing, publish for the sake of value, and publish for the sake of effect!
Is this really effective?
I have been using Google and LinkedIn platforms to independently develop foreign trade customers, and I have gained a lot from the LinkedIn platform. When there are few, there are five or six inquiries every month, and when there are many, there are more than a dozen or twenty inquiries. some.
Of course, for people who have never used LinkedIn or do not know how to use LinkedIn, it is difficult to believe the facts I say, just like some people say that my student feedback graphs are all made by software.
The cognition is not at the same level, and there is nothing to talk about. I work hard and earn tens of thousands of dollars every day. It is really hard to believe when I see someone say that I have made more than one million yuan in one order.
After all, summer insects cannot speak of ice.
But remember, cognition determines choices, and choices determine results. Everything you endure at the moment is your own choice.
Publishing videos is similar to publishing pictures. We can directly pull in materials from our computers/mobile phones (to make videos, we can shoot with mobile phones, cut and edit in seconds (mobile APP), edit subtitles and openings and endings, subtitles, openings, and endings, none of them are missing!
The same is true for publishing documents. It is recommended that you upload PDF, Excel, or word formats.
I won’t mention writing articles. This course emphasizes that it must be done, but it is more important not to publish a lot of product information and company promotions. It is more important to publish some professional insights in the industry.Of course, you still need to write about the company's strength, product design, technical advantages, etc. You can write about the above five items.
But again, don’t publish for the sake of publishing, publish for the value, and publish for the effect. If you just deal with it perfunctorily and copy and paste some crappy stuff, don’t complain that it has no effect!
value!value!value!
Don’t waste the background image. It can be made into a unified format, with product display on the left and contact information on the right.Try not to leave an official website, just leave your phone number and email address, otherwise it may lead to diversion and make wedding dresses for colleagues.
Of course, if your email address does not start with an English name, but info1@***.com, sales1@***.com, don’t write this type of thing. It will easily remind customers of the following 2, 3, and 4. , 5, 6, and then send the requirements together.
The same is true for daily content publishing. Leaving regular email addresses, official websites, or Alibaba International Station company pages in the content is equivalent to digging a big hole for yourself.
During the communication process, try to avoid actively providing websites, especially the company page of Alibaba International Station. Many people like to do this, but it creates many problems:
01. Make wedding clothes for colleagues
02. Make wedding clothes for competitors
03. Increase internal and external competitive pressures within the company (such as price wars)
04. Increase the difficulty of order negotiation (giving customers more choices will create more entanglements and doubts)
Remember, leave more opportunities for yourself, dig fewer holes and troubles for yourself, let alone make wedding clothes for your colleagues and competitors.
If you want to learn more foreign trade customer acquisition skills on the LinkedIn platform, follow the Sunac Cloud Academy official account to learn more.
