In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
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Customer feedback is often received that the Google Ads promotion effect does not meet expectations. According to data surveys, 50% of the advertising accounts do not meet the standards on the website side. The website opening speed is slow, mobile devices are not suitable, and the website score is low, resulting in short visit time for visitors. , the bounce rate is very high.For an enterprise, with the development of the Internet era, its competitive environment has become particularly fierce. If we want our products to attract more people's attention and gain more advantages in the process of advertising and promotion, this requires We will make an independent website. Especially for this special year, traditional offline exhibitions are not as influential as before, and offline exhibitions in various countries and regions due to the epidemic cannot be carried out normally. For enterprises, the situation is relatively bleak.Therefore, we need to focus more on online, which requires us to have an independent website of our own.So after having a website, how can it help achieve the marketing goals of our company and how can we create a healthy and qualified independent website quickly, efficiently and cost-effectively?Next we will explain one by one. 1. 'Two' channels for acquiring customers online - independent station + platform station independent station- It is an official website built by the company itself with the functions of brand promotion and sales of company products. platform station- Compared with an independent website, it is a website that does not have an independent server, gateway, domain name, and relies on a certain platform.Cross-border e-commerce platforms such as Alibaba, Amazon, and eBay are equivalent to domestic e-commerce platforms such as Taobao and JD.com. Generally speaking, platform sites have a certain customer traffic base and are relatively simple to operate. For short-term advertising promotion, the effect is relatively obvious. However, in the long run, the later operation and maintenance of platform sites is difficult and the effect is not affected by the enterprise. control. Because the independent station is created by the company itself, it requires time and effort to set up the website in the early stage and strategic planning for later promotion. However, once the website is completed, the traffic of the independent station will be stable and the promotion effect will be good, which will help improve the brand and be effective. Avoid rule restrictions and don’t have to worry about changes in platform rules affecting website operation and management. This can effectively avoid products being inexplicably removed from the shelves or websites being blocked.Therefore, it can be seen that independent websites are more efficient in acquiring customers and are more conducive to corporate brand accumulation, brand building, and influence expansion. There are two types of independent websites: one is a website built by the company itself for brand promotion; the other is a marketing website that mainly sells products.The value brought by these two types of sites is still very different. It is recommended that you choose custom-made websites for brand promotion, which can better reflect the unique image of the company, while websites that focus on selling products (that is, selling products) It must be a marketing website. Today’s topic is to talk to you about how to build a marketing website. 2. How independent websites help achieve corporate marketing goals A healthy marketing website directly affects the effect of online promotion. As a successful B2B company with 8 years of experience, I know that companies do not pay attention to the operation and health of independent websites, so the advertising effect is not achieved. It is expected that there will be a series of problems, such as: there is traffic but no inquiries; short website stay time, poor conversion effect, high customer acquisition cost, etc.To sum it up: 36% of customer websites are still hosted on domestic servers, which directly affects the opening speed of foreign websites. Sometimes they cannot be opened at all, leading to the loss of visitors; 40% of customers do not have a mobile website and miss mobile business opportunities; 62% of customer websites are traditional websites with poor landing page content experience, which directly affects the account quality score and advertising promotion effect; 36% of customer websites cannot install tracking codes, have no data source analysis, and cannot continuously optimize their advertising accounts; 48% of customer website online forms cannot be used smoothly, which will directly lead to customers leaving. It can be seen that a healthy independent website is very important. Just like a physical store, an independent website is equivalent to the facade of the enterprise. It is an important entrance for visitors to understand the enterprise, and it still needs to be carefully built by us. So what are the characteristics that an excellent B2B website needs to possess?We will elaborate on it from the following two aspects.Website construction and website diagnostic indicators. Regarding website design/website architecture/website experience in website construction content, Trina explained in detail in the last course. Today we mainly start with website content and detailed design to set up website content.For example, how to choose a website domain name, how to set it up to enhance corporate visibility, how to highlight selling points in product descriptions, detailed website design and SSL security certificates, etc.; for website health indicator diagnosis, we mainly detect the following four items: website speed, website score, Mobile suitability and server location. Whether a website meets the standards, we can detect and analyze it from the following content: hyperlinks to facilitate direct interaction between customers and corporate email - reflecting the professionalism and authenticity of the company., website health value diagnostic standard: 2 major indicators and 9 elements to ensure that the official website is qualified and healthy, giving visitors a good experience and getting more inquiries. Now let’s sort out and decompose them one by one, and design and optimize the website through the above two major aspects. Website building Domain name selection -The first step to opening a physical store is to find a good store. The same goes for developing a website. The first step is to choose a good domain name, which is the URL.You can find and register available domain names at GoDaddy, Alibaba Cloud, etc.After registration, remember to renew every year, otherwise the domain name will expire and the website will not be open. -When setting up your website address, you may wish to use business-related keywords.This will make it easier to search our online store.The URL should end with '.com' as much as possible. This is the most commonly used domain name suffix. -Using an exclusive domain name email with a brand name can make the company look more professional and deepen the recipient's impression of the brand.Microsoft Outlook, Tencent Business Mail, and NetEase Free Business Mail can all create domain name mailboxes. raise the popularity -While the website meets the needs of visitors, it also needs to consider improving brand awareness, increasing product sales, and acquiring more potential buyers.So how to improve visibility? It is actually the most basic to improve the company name, company information and contact information in the website information.You can also add contact information to the footer of each web page so that visitors can find the contact information in time if they have questions. Another point is that the website must have an 'About us' section to introduce the company's core business and philosophy, as well as social media links such as Facebook, Twitter, LinkedIn, etc., as well as team introductions, product quality certification, etc. , giving visitors the opportunity to fully understand us. -In order to facilitate keeping in touch with visitors, the website should also have a 'Contact us' section to allow visitors to fill in their contact information or leave messages.Be careful when collecting personal information. Too many questions may scare visitors away. Detailed product description with highlighted selling points Search engines will crawl relevant keywords from web pages to classify websites, so it is recommended that our website content description be detailed. -Highlight product brands, such as: Roseonly, Little Prince, XZ, etc. -Product features should also be highlighted, such as: service life/certification/packaging material/delivery time/minimum order quantity, etc., so that visitors can learn more about product advantages. -Product details, such as: product color/material/model/size/application range/sales country, etc., be as detailed as possible to reflect the professionalism and credibility of the product. Website detail design -If our products or services are complex and require detailed explanation, we can add a Frequently Asked Questions (FAQ) section so that visitors can have an in-depth understanding, such as customization needs, product timeliness, etc. -Last point, we need to ensure that the font size, color matching and other details of the entire website are designed to be consistent, presenting a beautiful and professional image to customers. From the above website construction content, we can understand that good website design and content can enhance our business.By referring to these tips for a successful website, we can start updating and upgrading our website. After the website is completed, it is necessary to conduct a health test on various indicators of the website. Today we will mainly analyze the website speed, website score, mobile adaptability and server location. All website data indicators meet standards website speed For cross-border e-commerce, website access speed is very important. According to promotion data, it is found that generally a website opening speed exceeds 3 seconds, which will directly affect the visitor's search experience and reduce the visitor's favorability of the website. A second website will lose 40% of its visitors, so when building and optimizing the website, we must optimize the speed indicators to avoid losing visitors. Refer to the test website: www.webpagetest.org to test the website speed. website score The data performance of all aspects of the website is stable, which can help speed up the network speed, help increase the time visitors stay on the website, and help them understand the company's products or services in more detail. test tools:https://developers.google.com/speed/pagespeed/insights/ Optimization suggestions, you can optimize the website content based on the optimization suggestions. Mobile website adaptability Mobile devices are changing the world.In many countries, there are more smartphones than personal computers, so having a mobile-friendly website has become an important factor in increasing your online presence.Designing your site to be mobile-friendly ensures that your pages provide a great experience for users on all devices. test tools:https://developers.google.com/speed/pagespeed/insights/ overseas server Overseas servers can ensure visitor access speed experience.In order to allow overseas visitors to have faster website access speeds, it is necessary to select appropriate overseas servers for specific visitor groups.For example, if you are a visitor from Europe and the United States, it is best to choose a US server; if you are a visitor from Japan, South Korea and other Asian regions, renting a Hong Kong server is a very good choice. Recommended server testing tools:www.ip138.com If the server of our website is not an overseas server, it is recommended that we update our server to ensure website speed experience. 3. Teach you step by step how to build a successful independent website at '0' cost Based on the above explanation, I believe everyone has understood how important and necessary it is for enterprises to have a qualified and healthy independent website. Then we will focus on understanding the '0' cost independent website building platform - Sunac Cloud intelligent AI website building system: https://www.siluzan.com/createSite. Creating a website is very simple. It only takes 5 steps to create a healthy and qualified independent website. Step 1: Register a Sunac Cloud account at www.siluzan.com. Go to the Sunac Cloud official website to register and log in to the platform and create a business manager. Step 2: Create an advertiser - Supplement company information, fill in the website's unique ID and select a region Step 3: Build a website - select a website template and fill in website information Step 4: Bind the domain name and bind the registered domain name Step 5: Release and go online Note: Sunac Cloud Platform has a detailed website building process: https://www.siluzan.com/diagnostics/slzmb, which details the product page layout and interactive section settings in the website building section.Let you create your own website at zero cost! Hit the key points:Let’s focus on the highlights of Sunac Cloud Intelligent Website Construction, which are also the core focus of overseas companies: Microsoft cloud server Faster-Has the largest number of data center areas in the world, which can be deployed in 44 regions around the world, providing global users with a high-speed and stable local network access experience, ensuring that the opening speed of the Sunac Cloud website does not exceed 3 seconds anywhere in the world. safer-To protect customer data, service privacy and information security, all data stored in Microsoft cloud services will be encrypted and only the owner has the key. more stable-Microsoft Cloud is a clustered server that can provide a high-speed and stable local network access experience, preventing other websites from being affected if one website is attacked when using a virtual host. SEO search engine optimization deployment The website comes with SEO search engine optimization function, adding website optimization keywords to improve the chances of website inclusion.'Appearance' -> 'Template Settings' -> 'Save Options' on the left to save the template settings so that you can view the latest website status.You can directly set the two items for SEO optimization, 'Website SEO Description' and 'Website SEO Keywords'. Add navigation information Add navigation information: 'Page'-> 'New Page' on the left to add a new page.When editing page content, click the small icon pointed by the arrow to display more function items, and set fonts, colors, alignment, etc.Generally, you need to add at least About Us, Products, and Contact Us pages and set them to the navigation. The final form of navigation: Products page adds note: - No content needs to be added to the content box. - Select 'Products' from the 'Template' item on the right, that is, the default template selects products, which will automatically bring up all product lists. - Click 'Publish' to publish. Final presentation: Add product On the left, 'Product Center' -> 'Add Product' -> Add product name, product details, select the product category, product introduction, product pictures, product picture group. It is recommended that the picture size be less than 100K, and the picture name Preferably the product name is in English. Presentation form: Contact Us page added Fill in the contact information in the content box, select [Contact Us] on the right template, so that the contact form will automatically appear on the Contact Us page, and finally click Publish.It is convenient for customers to post information to us and contact us. Presentation form: Built-in SSL certificate For websites that have not added SSL certificates, when we open the website or conduct Google Ads promotion, we can see a prompt indicating that the website is not secure. Therefore, for companies that have not added SSL certificates to their websites, we recommend that you must add them.And for current Facebook bidding ads, the website must be https before it can be promoted.Or you can directly use the Sunac Cloud Platform to build a website. It has a built-in SSL certificate. The website is built directly with https, which can ensure website security and improve website search rankings and company credibility. No IT required Sunac Cloud website is a SaaS website building system. It is very simple to edit content and modify the design. It has personalized theme design and refuses to be the same.The platform involves 45 industry segments and more than 200 templates. Responsive design Cross-device browsing can be automatically adapted to provide an excellent access experience and effectively increase potential visitors. Built-in message form Integrate forms to create audience portraits, continuously optimize website content and traffic channels, and increase the number of effective inquiries; The following is a completed Sunac Cloud website page. We can see complete company and product details such as company information/product information/interactive sections/company news in detail, which reflects the credibility and professionalism of the website. So what specific impact will the Sunac Cloud website have on our advertising and promotion effects after it is built? The picture below is a comparison of the Google Ads promotion effects of two Google Ads before and after using the Sunac Cloud website. It can be seen that after using the Sunac Cloud website, the advertising efficiency, comprehensive website indicators and advertising effect indicators have been greatly improved, which greatly saves advertising investment. cost. Finally, for the current website building market, a marketing effect website costs at least 3,000 yuan to build a website. The website building on Sunac Cloud Platform is completely free and open, saving corporate operating costs, and all website diagnostic indicators are up to standard, which can shorten the time for advertising to go online. , improve the effectiveness of online advertising promotion.If the company has a foreign trade team, then we can directly build the website according to the above website building steps, and build the website for free at '0' cost; if we do not have a foreign trade team yet, we can directly hire the Sunac Cloud team to assist in the creation, with just The service fee is 300 yuan, and everything else is free. Next, I would like to share with you a powerful tool for overseas influence - Sunac Cloud Independent Station AI Intelligent Marketing System.In fact, intelligent website building is only a basic function of Sunac Cloud Platform. Sunac Cloud Independent Station AI Intelligent Marketing System integrates website building, marketing plug-ins, inquiry management, and AI intelligent marketing tools, which can realize website construction and advertising operation optimization. One-click management, convenient and fast, guaranteeing both efficiency and effectiveness!It can be seen that it is necessary for enterprises to build independent websites to carry out Internet marketing and promotion. Whether it is based on offline promotion activities or participating in various exhibitions, independent websites can help enterprises reach a larger proportion of potential visitors and make up for the difficulties in offline marketing and promotion. The shortcoming of lack of information can also help us better carry out online Internet promotion in the future, such as Google/Microsoft/Yandex/Facebook bidding in search engines, Facebook/Twitter/LinkedIn in social media marketing, video promotion Youtube, etc., with An independent station can help us better promote online.