In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2021-05-02 Origin: Site
Nowadays, if foreign trade companies want to carry out online marketing, they must be aware of traffic platforms such as Facebook, Google, Youtube, Twitter, TikTok, and Bing. Of course, these platforms are also constantly purchasing traffic and encouraging companies to place advertisements and carry out brand marketing.As the world's largest social service platform, Facebook is the preferred delivery platform for many advertisers. Today we will introduce Facebook's family of products to help you understandFacebook operationGet started with the basics and make preparations before advertising!
1. Introduction to Facebook advertising platform and related products
1. Why does cross-border e-commerce prefer Facebook?
1) Large user base
Facebook is the world's largest social service platform. It covers many countries and has very active users. It has a large user base and monthly active users of about 2.4 billion. Not only can you talk to relatives and friends, but there are also many potential customers to explore.
2) Accurate audience positioning
Facebook is a platform with a very precise audience. It mainly uses real-name registration with real identities, including real geographical location, country, real interests and hobbies, real life trajectory, etc., which provides a basis for our later advertising.
3) Diverse business goals
Facebook has diversified business goals and provides various solutions to help merchants achieve specific business goals.You can choose the corresponding advertising form on Facebook based on your needs and KPIs.
4) Not limited by equipment
Facebook's ad formats can be flexibly used for various advertising creatives and are suitable for display on various devices such as mobile phones, PCs, and tablets. Ads can also reach people on different devices, thereby helping merchants achieve specific business goals.
2. Facebook platform products
Facebook has a huge data base, with daily active users reaching 1.6 billion and monthly active users exceeding 2.4 billion. Our ads can reach truly active people and bring advertising responses.
Instagram has more than 1 billion monthly active users and more than 500 million daily active users. It is also a very huge traffic platform.WhatsApp is the overseas version of WeChat, with 1.5 billion monthly active users and 1.3 billion daily active users. For different platforms, Facebook ads can reach active users of the platform.Next, we will introduce specific products in detail.
1) Instagram
Data shows that Instagram has more than 25 million business homepages. After being acquired by Facebook, it was integrated into the advertising system, opening up a commercial business. As of now, 60% of users say they will learn about new product information on Instagram, so businesses are on it. Establishing a business homepage can have a very good brand effect.
More than 200 million Instagrammers visit at least one business profile every day.1/3 of popular stories come from businesses.The time users spend watching videos on Instagram has increased by 80% year-on-year.More than two million advertisers use Instagram to share their brand stories and grow their business.
2) Messenger
Acquire customers: Messenger can communicate directly with customers and understand their real needs. Fans can directly contact customer service through Messenger.
Facilitate transactions: You can send product and service information on Messenger, and customers can purchase directly during the conversation.
Improve brand awareness: Serve customers directly on Messenger, allowing them to build a relative sense of trust in the brand and increase brand awareness;
Let customers know we're always listening: Reply in real time on Messenger to let customers know we're always there for them, allowing customers to communicate at their own needs and pace.
3) WhatsApp
WhatsApp is a free application developed for small and medium-sized business owners to create catalogs to showcase products and services.Has the following functions:
Business profile: Provide corresponding product information, including address, business description, email address, website product catalog, and brand information.
Quick reply: WhatsApp can save information. When customers visit again, they can see the questions they have asked before, and we can respond to customer needs more quickly.
Tags: Contacts can be classified, allowing us to quickly find customers.
Autoresponders: Setting up autoresponders lets customers know when to expect feedback and allows them to create greetings when we're unable to respond.
4) Audience Network (placement with network alliance nature)
Leverage Facebook's targeting capabilities, ad formats, and management tools to deliver ads across publisher platforms and environments.
Including the following advertising forms:
Original advertising: When purchasing ads on Facebook-cooperated apps, you can use your own circumstances to insert our ads into the content of the app itself to form native ads.
Horizontal ads: ads that appear on banner images.
Interstitial ads are similar to pop-up ads on computers.
Video interstitial ads: When watching videos on mobile phones, there will be interstitial ads before the video starts.
Rewarded video ads: After watching the video, you can get additional rewards. They often appear in games and application products. For example, after watching the video in the game, you can increase your physical strength, gold coins, etc.
2. Introduction, creation and operation of Facebook fan page
1. Facebook fan page
Facebook fan page is a free online promotion page provided by Facebook. It can attract fans, conduct brand marketing, open stores, enhance brand awareness, and promote sales conversion.The specific functions are:
Deliver the latest information to customers in a timely manner: Before a new product is released, you can post to tell fans;
Use homepage promotion and boost posts to increase the coverage of fan pages;
Promote products and services to users, such as telling new product features, usage scenarios, etc.;
Communicate directly and clearly with customers to provide better services;
Post jobs: Some brands, such as Coca-Cola, Mercedes-Benz, etc., may post jobs on fan pages;
Share discounts: such as publishing coupons on fan pages;
Enhance communication: The main function of fan pages is to communicate more directly with fans and pay attention to fans’ opinions on products through comments.You can also promote events and sell products on the Marketplace.
2. What is needed to create a fan page?
1) Home page name and description
The homepage name can be the name of the business, or other names that make it easier for users to search for your business.
2) Prepare avatar and cover
Choose photos that best represent your business.Many businesses choose to use their own logo as an avatar.The cover photo can be a photo of a store, product, or a current marketing campaign.
The official size of Facebook, the avatar size is 170×170 pixels, and the homepage cover is 851×315 pixels. This pixel is easy to upload, and the fan page will load faster.
3) The action you want the user to take
Add a call-to-action button at the top of your homepage to guide visitors to your homepage to take the action you want, such as visiting your website or calling your store.
3. Customer feedback
Facebook will send a questionnaire to users who have purchased from the fan page within a week, covering product quality, delivery time, after-sales service, etc., and combine customer answers and Facebook algorithms to rate the store.
The early shipment volume is not too large, so there may be no ratings for the time being, but once there are ratings, we must always pay attention, because if the ratings are too low, the advertising effect will be affected.