Views: 0 Author: Site Editor Publish Time: 2021-03-31 Origin: Site
In the wave of cross-border e-commerce, more and more people are beginning to pour in. It is important to have a good start. How to not lose at the starting line? Today I will share with you a five-step strategy for B2C; First: product selection 做Going overseas and across borders, choosing the right product is more important than anything else!Without good products, everything is zero.In the current cross-border B2C market, many products such as wedding dresses and electronic products are relatively popular. For novices who have just entered the industry, should they directly look for hot-selling products, or do they need to explore some non-mainstream products that can meet individual needs?My suggestion is to choose non-mainstream. Reason one: homogeneous competition will not be very fierce; reason two: it can bring excess profits. Product selection principles In terms of product selection, you can followHigh profit, light weight, not fragile and not dangerousStart with 4 principles and explore the new world with a pair of discerning eyes. Product selection source You can follow the following methods for reference, which can help you choose the right product faster and more accurately. *Amazon search box suggestion Looking for inspiration in the Amazon search box is looking for that kind of suggestion. *Browse Amazon product categories This method is to browse Amazon’s product categories thoroughly, including subcategories. *Amazon shares&movers This shares&movers shows the products whose rankings have risen the most in the past 24 hours. Product selection suggestions When choosing a product, you don’t just choose one product, but you also need to consider: Are there any other better products in this product industry? Is the content in this industry good? Can the content of this product inspire everyone’s desire to share it? Here are 3 good industry categories for your reference: #Sheet Set(4PC) The home textile industry has a huge demand in the United States because they are mainly imported, and such products are disposable, have a short life cycle, and have a high repurchase rate. The most important thing is that they are accustomed to purchasing through foreign platforms. Because this kind of kit is in direct contact with the skin, it uses pure cotton fabric with better texture.Generally, fabrics such as 300 cotton satin strips and 600 cotton satin strips are more common.Generally, they are mainly made of pure cotton in solid colors and will not have too fancy patterns.The best-selling bed sheet sets on Amazon in the United States range from 20 to 50 US dollars. #children's clothing The overall trend of the clothing industry declined from 2013 to 2016, but the children's clothing market grew at a strong rate, with a compound growth rate of 7.60%. In 2016, the market size reached 145.011 billion yuan.In 2017, the global fashion industry had a total scale of 1.7 trillion US dollars, of which children's clothing was 160 billion US dollars, accounting for 9% of the total scale, an increase of 6.2% year-on-year, and is a high-potential market. #smart watch Approximately 1.2 billion watches are sold globally every year, and this number is still rising.2018 is the rise of minimalist watches.In 2019, I think the trend of smart watches will rise.Moreover, watches are products that are sold throughout the year, not seasonal products. If you really plan to sell watches, consider adding some watch accessories to increase your chances of selling.I believe that through the introduction of product selection, friends should also have some ideas, so act quickly, the big overseas market is waiting for you!
There are currently two models for building websites: platform-based e-commerce and independent websites.
Platform e-commerceIt is to build a mall online to attract merchants to settle in. E-commerce companies charge a certain fee from merchants as their profit model. It is like e-commerce companies are large offline malls and merchants are just counters.
Advantages: It is relatively easy to get started; there is a large amount of ready-made traffic in the platform, and it is all traffic with very high shopping intentions.
Challenges: Very fierce homogeneous competition, product styles are similar, and prices are also very close, with no differentiation; unable to track buyer habits, unable to accumulate own user data, unable to achieve remarketing.
-own brand
Because the independent station rules are completely customized, companies can make full use of this advantage to fully reflect their own personality in website page design, product display, and rule control, and at the same time, they can export the company's culture to customers. Shape the company's brand;
-Data accumulation
All browsing traces and historical records left by customers on the website will be collected. Together with the customer's personal information, a three-dimensional data model can be established and directly included in the CRM to analyze a large amount of data. The analysis results continuously adjust the company's strategy and direction, maintain old customers, and provide guidance for developing new customer resources;
-Fund control
On the independent website, enterprises can freely control the flow of funds, which can be reflected in two aspects: on the one hand, enterprises do not have to pay platform fees to the platform, and all funds are fully accounted for; on the other hand, funds flow back immediately, and the payment for goods completed by the enterprise is It can be transferred directly to your account without going through a third-party platform.
Through the above points, we can make long-term profits while also expanding our popularity; it also makes up for the shortcomings of platform-based website building.The disadvantages are: significant operating costs and lack of organic traffic.
Image processing：
Make sure there are enough pictures to prepare for uploading, and you must also ensure that the pictures are clear and accurate. If you do not have good shooting conditions, it is recommended to choose the following methods:
1. Obtain pictures from online stores selling similar products;
2. Obtain pictures through relevant product forums;
3. Obtain pictures from the official website of the products you operate;
Product Description:
Don't think this is unimportant.People often don't know how many words they need to write.Make sure your product descriptions contain a certain amount of information, as they will affect your conversion rate.These descriptions are your sellers.
On the Internet, you can't have a sales representative to answer consumer questions, which need to be answered in the product description; the product description needs to be well organized so that consumers can easily find it.
Step Three: Marketing
For marketing, there are three options: SEM, SNS, and SEO.
SEM
Including: Google Ads, Bing ads, Yahoo, Yandex and other search engine ads are good choices. This method allows you to ensure traffic with a certain amount of investment, and is very suitable for early promotion of new B2C websites.
For example: Google Ads covers more than 200 countries and regions and supports more than 40 languages; including Search Ads, Google Shopping, Display Network, Gmail, YouTube, Remarketing and other advertising types.In different promotion periods, we can choose different promotion channels to help us increase sales and improve our brand.
SNS
It is to achieve rapid marketing with the help of a huge user base.Currently developing in full swingsocial network marketingIt is being valued by many foreign trade companies, such as Facebooke, Twitter, etc.The rise of these social networks has gathered a huge customer base.Social network marketing mainly relies on the rapidity of information dissemination on social networks to achieve certain marketing purposes.
For example: Facebook is well known to everyone and is the world's leading photo sharing site.For corporate promotion, you can open a dedicated page, choose a good title and positioning, use high weight and fast inclusion to rank, and the traffic is also very considerable. In addition, Facebook can also do paid advertising.
SEO
This is a way for a website to optimize the overall structure of the website, page keywords, external links of the website, etc. in order to cater to the search engine inclusion rules, so as to ensure that while increasing the weight of the website and the amount of inclusion of the website by search engines, , an optimized promotion method that improves the search ranking and exposure of the website on the target keyword page, thereby obtaining greater target traffic.
Step 4: Payment
For any shopping platform, as long as customers shop through your website, it will definitely involve capital flow issues, and the convenience of fund transfer is what shopping websites need to pay attention to.Therefore, the issue of online payment on B2C websites has become the focus.There are currently five payment methods involved:
PayPal
The world's most well-known online payment provider with the largest number of users.The advantages of this payment method will not be repeated here. The disadvantage is that stricter management measures are adopted for sellers in developing countries and regions, and users' accounts are easily frozen or even blocked if they encounter violations.If you are dealing in imitation brand products, use them with caution.
Moneybookers
Second only to the former, it is an online payment provider with the largest number of users in Europe.This payment method uses the same model as the former, using emails to make payments and collections, with the same advantages and disadvantages as above.
Western Union
It is the world's leading express remittance company with a history of 150 years. It has a global advanced electronic remittance financial network and can remit and withdraw money at Western Union agent points in most countries around the world.It is fast, but requires customers to go to a Western Union agent to make cash remittances.You can use this method to collect payments from old customers, but it is not easy for new customers to accept this payment method.
wire transfer
Customers are required to pay through their bank, similar to Western Union.
IPS, advertising and other credit card payment channels
It supports online payment with credit cards with Visa and MasterCard logos, and can settle customers in RMB. There is no problem of freezing user accounts like PayPal.But these are chargeable.Of course, if you do it right, this is still worth the money.
Currently, many B2C websites are using Paypal as a payment method or credit card payment channel.Regarding payment channels, if you don’t know the customer’s payment method preferences, you should choose as many as possible.Therefore, in order to better grasp and retain customers, in practice, we can debug and sort according to the payment methods preferred by mainstream customers to meet the differentiated needs of customers.
Step 5: Logistics
For B2C products, if they are small, convenient, and light products, the logistics method is mainly air transportation.What are the delivery methods?Let me recommend it to you:EMS, DHL, TNT, UPS, FEDEX, Hong Kong small parcel, etc., among which EMS has price and customs clearance advantages.
Choosing a good logistics partner can not only save trade costs for yourself, but also improve your customers’ shopping experience.In this way, the importance of overseas warehousing is evident, and overseas warehousing is now also a battleground for military strategists. You can try it if you have the conditions.
