Views: 0 Author: Site Editor Publish Time: 2021-05-08 Origin: Site
With 1.47 billion daily active users and 2.23 billion monthly active users, Facebook is where your potential customers spend their time.Using Facebook can help you increase brand awareness and loyalty, improve website traffic, build closer relationships with your audience, and identify the target audience for your products.So how to use Facebook to expand your fan page and business and develop it efficiently?Let’s take a look below!
1. Create 'Facebook Like Ads' - 'Promote' option for creating similar ads
How to get more 'likes' and attention on Facebook, in fact, the most effective way is advertising.Facebook Like Ads, like ads, will instantly attract new fans to your page, thereby building good brand awareness. If you target the right audience, as your fans increase, so will your content likes and comments.Depending on the size of your page, there are 3 main options for creating 'like ads':
1) 'Upgrade' option on the page;
2) The 'Create Advertisement' option on the page;
3) 'Participation' option in the advertising management system;
Below I mainly introduce the steps of the first method:
Step 1: Go to your page
Just go to the page you want to run 'Like Ads' for.
Step 2: Look at the bottom of the sidebar menu
If you see a blue 'Upgrade' button at the bottom of the left sidebar menu, click it.If not, please scroll down to the 'Participate' option in this blog post.
Step 3: Click 'Promote page'
In the lightbox below, click on the 'Promote Page' option to create a Facebook Like Ad for your Facebook Page.
Step 4: Build creatives
First, create the creative that will appear in the news feed.As you edit your creative, you'll see a preview of it in the lightbox on the right.
Step 5: Edit the target object
Who do you want to like your Facebook page?In this section, edit your target Facebook Like Ad audience.You can choose to target your audience based on basic demographics, interests, or behaviors.You can also exclude audiences through the same targeting options.
Step 6: Set Duration and Budget
Next, you’ll set the Facebook Like Ad duration and budget.You can choose to run it continuously or within a specified time limit within your daily budget.
Step 7: Pay and Promote
After you configure your budget and duration, review your creatives, and review your audience targeting, you can select your payment method and click the Promote button.Facebook will then review your Liked Ad and upon approval start running it based on your duration settings.
2. Facebook business page
Business decision-makers are often active users of Facebook, and a Facebook business page is the best way to get in touch with numerous potential customers around the world!
1. Target audiences by geography, demographics and interests
Approximately 1.66 billion people use Facebook every day, but that doesn't mean they all want to like your page.In reality, only a small percentage will actually interact with your posts.So we want to target audiences based on geography, demographics, and interests.
For example: If you are a local business, then it is recommended that you target your ads to target customers within a 10-15 mile radius.These ads may cost you more, but the 'likes' and leads are targeted.If you advertise on television, such as during 'The Voice,' it can be difficult to determine whether your ad is targeting your company's target audience.With Facebook Ads, you can determine if your ads are being targeted correctly.By the way, you can target your Facebook posts too, and it’s free!
2. Monitor competitors and improve your posting and advertising
Interesting new feature on Facebook Pages lets businesses spy on competitors.That doesn’t mean you can look over their shoulder and see the sales or results of their ads, but it’s a great way to see how others in your area and niche are growing.Just go to the 'Insights' overview of the page and scroll to the bottom.After adding some competitor pages, you'll see something like this:
You can add multiple pages to stay tuned.If you're having trouble finding competitors, Facebook will recommend pages based on competition in your area or industry.Select a page by clicking 'Watch Pages' or search for the page in the search box.
You can then compare your page performance to your competitors.For example, we can see that our competitor Hootsuite has 70% higher engagement than us.But I can also see a 120% increase in their followers.'Pages to Watch' is also useful for getting ideas for posts.
For example, if you see a page that is trending and getting a lot of new likes, you can visit that page to see what they are up to.Maybe the post is a huge success and you can replicate what they're doing on your page to get more 'likes'.This may not give you a lot of insight (ideas), but sometimes just a little motivation can lead to breaking away from bad habits on Facebook and improving your posting and advertising.
3. Pin important posts at the top of the page to increase exposure and attention.
The function of important posts is to increase exposure and increase attention.First click the arrow icon in the upper right corner, and finally drop down the menu and click Pin to Top.
Suggested post types:
Posts with time requirements: For example, some time-limited activities, major events, etc.
Posts with exciting content and exposure: For example, some carefully planned e-books or articles, as well as product feature introduction posts for cooperation with other companies, etc.
