In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Amazon traffic surges, but order volume remains unchanged?What causes this?
Views: 659 Author: Site Editor Publish Time: 2023-09-27 Origin: Site
As an Amazon seller, have you ever encountered such a dilemma: even though Amazon traffic has skyrocketed, the order volume has remained unchanged?Faced with this situation, many sellers will feel tired and even confused.Today, we will explore this problem, see what it is related to, and how to solve it.
Amazon's rules seem to be 'changing' every day, and so are sellers' order volumes.for example:1. At the beginning, monthly sales, weekly sales and page views are displayed;2. Subsequent folding five points and qa can be used to find relevant content through search;3. In addition, the number of ratings is not displayed, only the rating stars and the proportion of 4 or 5 stars are displayed.4. Only 100 reviews are displayed;5. QA can see everything by clicking on the comment page;6. There is also an American site that is still checking recently. The German site found that after a comment was submitted, the rating was displayed first and then the comment. The number of ratings remained unchanged and was directly replaced.Amazon has taken action in too many places this year. With the continuous adjustments to Amazon’s pages, have sellers’ order volumes increased or only decreased?First of all, we need to make it clear that the surge in Amazon traffic is closely related to the frequent updates of platform functions.As the world's largest e-commerce platform, Amazon has been continuously optimizing and improving its functions to enhance user experience and attract more consumers..However, updates to these functions may sometimes have a certain impact on sellers, especially in terms of traffic and order volume.Specifically, Amazon's frequent feature updates may lead to the following situations:1. Changes in traffic distribution rules:Amazon will constantly adjust the platform’s traffic allocation rules based on its own strategic goals and market needs.This adjustment often affects sellers' traffic, causing traffic to surge or plummet.2. Update of search algorithm:Amazon’s search algorithm is a key factor affecting seller traffic.Whenever the algorithm is updated, some items that were originally ranked high may be pushed to the back, resulting in a drop in traffic.3. Changes in advertising strategy:Amazon advertising is an important way for sellers to obtain traffic.However, as the advertising strategy changes, the seller's advertising effect may be affected, resulting in fluctuations in traffic and order volume. Some sellers said on Zhiwuwuyan that there have been too many revisions to the Amazon front desk recently, and now the number of clicks on ads has increased, but the number of orders has decreased.This situation is by no means an isolated case. Let’s take a look at the seller’s feedback:Advertising has been extremely erratic lately, and often spends a lot more than the set budget.Often the budget of 10 US dollars is spent to 20 US dollars...The conversion rate has been unstable, sometimes 10%, sometimes 20%.In fact, Amazon's changes are far more than just the previous ones. There are also small updates to sellers' Amazon details pages.Some sellers found that there is a small section on the right side of the details page, 'Add an Accessory'. The products that appear are complementary products. You can directly add them to the shopping cart, or you can click in and select a variant to add to the shopping cart. It is very convenient. This will save you money later. Can we get more traffic and orders by being strongly associated with complementary products with higher sales volume?Some sellers said that they have tried two channels with success:1. Upload and add through Amazon account manager. Depending on the manager's speed, a form will be given to you, which will appear in about a day after uploading.2. If you open a CASE yourself, you have a probability of success. If you can successfully add it to your own brand products in practice, other brands also have a probability of success.Sellers can try to see if they can successfully add 'Add an Accessory'. Faced with Amazon’s frequent feature updates, how should sellers respond to maintain or even increase their traffic and order volume?1. Keep abreast of Amazon’s policies and feature updates:As sellers, we should always pay attention to Amazon's policy and feature updates in order to keep abreast of changes in the platform and make adjustments to our operating strategies.2. Optimize product titles, descriptions and keywords:No matter how Amazon’s search algorithm is updated, optimizing product titles, descriptions, and keywords is the key to improving search rankings.We should continuously optimize these three aspects according to consumers' search habits and needs to increase the exposure of products.3. Improve advertising effectiveness: Advertising is an important way for Amazon sellers to obtain traffic.We should constantly optimize advertising creativity, delivery time and budget according to changes in Amazon's advertising strategy to improve advertising effectiveness.4. Improve user experience:Amazon has always emphasized the importance of user experience.We should start from the consumer's perspective, improve product quality and improve after-sales service, so that consumers can feel a good experience during the purchase process, thereby increasing the conversion rate.5. Strengthen cooperation with Amazon:As sellers, we should actively participate in various activities organized by Amazon, such as Prime Day, Black Friday, etc., to obtain more traffic and exposure opportunities.In short, the surge in Amazon traffic is closely related to the frequent updates of platform functions.Faced with this situation, sellers should keep abreast of Amazon's policy and feature updates, optimize product titles, descriptions and keywords, improve advertising effects, enhance user experience, and strengthen cooperation with Amazon to maintain or even increase their traffic and orders. quantity.In this process, we need to continue to learn and grow to adapt to Amazon's changes and lay a solid foundation for our own success.
Consult B2B Brand Global Marketing Experts
Sunac Cloud focuses on B2B brand global marketing services and is deeply involved in the fields of brand strategy, brand creativity and brand communication.It has an excellent team of brand globalization marketing experts and designers, and has the ability to shape brand globalization.Believe in the power of brand and help brand grow.
