In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
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When we talk about cross-border overseas expansion, we think more about SEO optimization, SEM, SNS, media promotion and other conventional marketing methods.However, in the past two years, another 'giant' has appeared in the marketing world - YouTube video marketing.YouTube has become a global video search and sharing platform and the second largest search engine in the world.According to statistics, about 500 hours of videos are uploaded to YouTube every minute, a video website with more than 2 billion monthly visits, which means that 720,000 hours of videos are released in a day.So someone asked whether companies need to do YouTube marketing?What benefits will YouTube marketing bring to businesses?And how to get YouTube to crawl it?Do not worry.Today I will share a few tips to make your YouTube videos have a 'sense of presence' and achieve efficient exposure! 1. Why do cross-border overseas companies want to use YouTube? YouTube is a video platform, and the traffic it brings cannot be underestimated.So what benefits will using YouTube videos bring us? (1) It can display any details of the product very intuitively and dispel users’ doubts. (2) YouTube videos can accurately target customer groups (3) Video spreads quickly (4) Can effectively introduce external traffic to improve search engine rankings 2. YouTube SEO Optimization Guide As the saying goes, 'The aroma of wine is afraid of the depth of the alley.' So in this era of explosion of information, how can your video stand out?Let’s talk about it below!! After we create a YouTube account, the most important thing is to set up our channel first. Just like we have just built a new website, we must start from the roots. After completing these settings, click Save And Continue, and you will have your own YouTube account. 1. Prefix keywords in the video title: The precise matching of title and video content is friendly to both viewers and YouTube’s SEO algorithm.The title is an important factor in determining YouTube rankings. It has the same nature as the title on the website, so when writing, you must pay attention to the conciseness and accuracy of the title, so that viewers can clearly understand what the video is about.The most important thing is that the video title should be prefixed with keywords, which means that the keywords should be written at the beginning of the video title, which is also more beneficial to search engine crawling. 2. Keyword research: The selection of keywords is also extremely important. Users will search for our videos based on keywords, so when we select keywords, we must look for high-traffic hot words to obtain high rankings and increase brand exposure.We can fill in the keywords based on the content of the video and the searcher's preferences, so as to find keywords with relatively high traffic. We can do keyword research through the suggestions in the YouTube search box. For example, truck. After we enter the word truck in the search box, many expanded words of this word will appear below. We can click in to see the content inside. , if it is not related to the word we are searching for, then click on the next word until we find a word that is highly related to truck, then we first include it in our own vocabulary, and then search for the search volume of each word.If appropriate, we can choose this word as a keyword. Of course, you can also use tools to search for keywords. One of the more commonly used tools for searching keywords is https://keywordtool.io/. This tool is also used by many website SEOs. It is the most popular YouTube keyword tool. Best alternative.It uses YouTube's autocomplete function to effectively generate highly long-tail keywords related to specific subjects.YouTube Autocomplete, like Google Autocomplete, was created to improve the user experience.When a user starts typing relevant keywords into a search query, it recommends related keywords, helping users find videos faster. Note: Tutorial on using the Keyword Tool: (https://mp.weixin.qq.com/s/s0lDfz50b2vKn9g5hFV53Q) Remember: Do not use the default name for the file name.Naming method of file name: target keyword.MP4 3. YouTube video description: I believe that most people do not write a description or only write a short description after uploading the video. This is incorrect. In fact, the role of description in the video is also very important, because this step is the only place where the text can be lengthened. .It turns out that rich descriptions can help videos rank higher on YouTube, because rich descriptions can help YouTube better understand the content of your videos, thereby increasing click-through rates.This is why it is recommended that you write as much as possible in your video description.Video description suggestions: The description can be about 300 to 500 words, about 200 words; try to include target keywords in the first 50 words; include related keywords up to 2-4 times (be careful not to cause keyword stacking) 4. Youtube subtitles (CC) in videos Function: We can use the subtitles function in YouTube, so that subtitles will be displayed in the video, making it easier for users to understand the content and narrative of the video.And it can also be translated into different languages so that it is more convenient to use in different countries and allows more people to understand your videos. 5. Video viewing time: There is no hard requirement for the length of video production. We still have to focus on content.If the video can be expressed clearly in 2 minutes, it can be produced in 2 minutes.If it takes 20 minutes, take 20 minutes.Don't worry too much about the duration.And the time of publishing the video and the video cover are also critical.After the video is ready, set a cover that is more attractive to the audience, and then you can choose to upload the video at the time when the most viewers are. The timeliness of the video will give the audience a good feeling and will also help the development of the channel, thus achieving Better results etc. 6. Links: Finally, I would like to emphasize links. I believe everyone knows that when doing SEO, they will be divided into internal links and external links. If the links are well done, of course the weight will go up.If you have just started YouTube but the website is already ranked in search engines, then we can put the link to the YouTube video on the website or a certain page, so that when users browse the website, they can click in and see the video. .This can also bring some traffic to the video.Search engines will also crawl it.You can buy external links or make them yourself, but you must remember that no matter which method you use, don’t post too many posts in a day. It is important to maintain the stability of external links. All in all, we need to understand our audience and how they watch videos.Everything is made based on the user's starting point. Summary: Although blindly posting videos will bring traffic, it has no actual effect.So what you have to do is to focus on optimizing a few good video websites, divide the products into good groups, upload videos regularly, and write titles, descriptions, keywords and other optimization work.