In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
A must-have brand marketing strategy for companies to increase their visibility!
Views: 396 Author: Site Editor Publish Time: 2023-08-31 Origin: Site
When it comes to 'brand', a lot of information will immediately pop up in most people's minds, such as products, services, etc., which means that these brands have been recognized by users to a certain extent.
Therefore, the importance of brand marketing is unknown. It can influence users subtly and create a trustworthy brand image in the minds of users, laying the foundation for the later transformation of business opportunities. So, what should corporate brand marketing do?First, let’s take a look at the underlying logic of brand marketing.
The underlying logic of brand marketing
First of all, we need to know that when companies do brand marketing, they hope to influence users' awareness, interest, desire and behavior of the brand through brand marketing, and ultimately achieve the purpose of users' loyalty to the brand.
Secondly, understand the marketing characteristics of B2B and B2C companies. B-side companies have the characteristics of high customer price, long decision-making chain, and complex products that are difficult to understand, so trust and cooperation expectations are the key.Although C-end companies have relatively low unit prices and short decision-making times, users of C-end products are more susceptible to external conditions.
Therefore, whether it is a B-side or C-side company, if it wants to continuously gain and maintain competitive advantages, it must build a high-grade marketing concept and at the same time establish a sense of trust and professionalism in the brand. Next, we might as well take a look at what brand marketing strategies marketers should adopt based on the underlying logic of corporate brand marketing.
Corporate brand marketing strategy
1. Find the correct positioning and emphasize brand personalityNowadays, product homogeneity is serious, so if companies want to create competitive advantages and gain profits in the current market environment, they need to find a strategic positioning.Enterprise positioning needs to be deployed based on product service characteristics and audience needs. When the positioning is correct, the brand needs to demonstrate its brand personality so that the brand can stand out from the severe homogeneity. The display of brand personality can generally be highlighted through information such as the logo, official website, culture, etc., and brand consistency must be ensured, so as to truly create brand prestige. 2. Multiple penetration and emphasis on brand communicationThe only way for enterprises to let users know brand information and stimulate users to purchase and convert.However, brand communication is a long-term process that needs to subtly influence users' minds and decisions. Therefore, if a brand wants to communicate effectively, it must sort out its ideas, grasp the key points of brand communication, and do a good job in 'long-term warfare' 'Preparation. Regarding brand communication, we can start with content and channels. 1) Content outputThe output of content needs to ensure brand professionalism, meet user concerns, be consistent with user needs, and be able to build trust.In addition to advertisements, videos, and articles, this type of content can produce relevant industry reports, solutions, and other white papers, because this type of content can build professionalism and play a great role in brand building. As for how specific content should be created, this also needs to be analyzed in conjunction with specific products, services and business conditions. If you are interested, you can click on the link below to learn more about the content production strategy. 2) Channel placementGood brand stories and brand content also need good channels to be truly effective.Therefore, enterprises need to choose channels that are consistent with their own development tonality for launch and operation. There are many corporate marketing channels, and here are only some references, such as: marketing official website, WeChat public account, Zhihu, Weibo, Toutiao account, Baijia account, Sohu account, NetEase account, Tencent content open platform, 36 Kr enterprise service review etc. In addition to these, companies can also choose some paid advertising, media cooperation, etc. when marketing their brands to fully ensure brand exposure. 3) Penetration by industryThere are huge differences in the usage methods in different industries. Users often only focus on the competitive formats of their own banks. So how can the ROI of different industries be penetrated by industries?Only by going deep into vertical industries, communicating deeply, using benchmarking cases to drive customers in the same industry, and sharing useful information to attract customer attention; achieving communication through vertical channels, and achieving in-depth communication through conferences and activities, can we truly realize brand communication. 3. Continuous maintenance and establishment of trust relationshipNowadays, it is common for information to be messy, so users rarely make purchases directly through the information they receive. At this time, it is particularly important for brands to establish a trust relationship with users. If users can try or buy before deciding to buy, Experience will greatly increase the probability of placing an order。 Therefore, companies can choose a free trial brand marketing strategy when users learn about products and services through content exposure, allowing users to feel the charm of products and services first, making it easier for users to trust the brand. In short, brand marketing for any enterprise needs to be carried out in a long-term and continuous manner. Only through continuous accumulation of 'quantity' can the 'quality' leap of the brand be achieved.
Consult B2B Brand Global Marketing Experts
Sunac Cloud focuses on B2B brand global marketing services and is deeply involved in the fields of brand strategy, brand creativity and brand communication.It has an excellent team of brand globalization marketing experts and designers, and has the ability to shape brand globalization.Believe in the power of brand and help brand grow.
