In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2021-04-12 Origin: Site
Hello everyone, I am Ling Yun from Sunac Cloud Academy, and I will accompany you all the way to success!
You may already know a lot of techniques to improve advertising effectiveness, but have you really completed all the necessary checks?Today I have summarized 8 essential tips for account optimization. If you can implement all of these tips, your advertising effect will increase by at least 20%!Let’s take a look together!
1. Set up conversion tracking for your website
Do you know how account optimizers manage ads?That’s right, it’s the conversion tracking tool!Conversion tracking isGoogle Adsis a free tool that allows us to:
(1) See which keywords, ads, ad groups and campaigns are most effective in driving valuable customer activity;
(2) Understand ROI and make more informed advertising spending decisions;
(3) Use more smart bidding strategies (such as target CPA, smart pay-per-click, and target return on ad spend);
(4) View the 'All Conversions' report column to view cross-device conversion data, cross-browser conversion data and other conversion data.
Setting up such a powerful function is not complicated: click 'Tools' in Google Ads - select 'Conversions' under 'Measurement' - select the conversion type to be tracked - create a website conversion action - select ' Use Google Tag Manager'card-copy the conversion ID and conversion label to generate it. Just add the generated information to the code of the website you promote and it will take effect!
2. Use bidding analysis reports
Does your advertising have any advantages over your peers?
The bidding analysis report in the Google Ads backend is also called the bidding insight report.With it, we don’t have to search for competitors of our keywords on search engines.
Using the bidding analysis report, you can see where your ads are, as well as the current ad's impression share, average ranking, overlap rate, ranking overtake rate, top page display rate, absolute top page display rate and ranking win. Rate these indicators and then make appropriate adjustments according to the promotion strategy.
3. Make good use of the search terms report
The search terms report lists the search terms people used before seeing and clicking on your ad.Based on this report we can use it to optimize keywords so that ads will only be displayed for suitable searches.
We can also use the search terms report to find high-performing keywords and add them to your keyword list.If an unrelated search term triggers your ad, you can also add it as a negative keyword.
4. Test different text advertising effects
What kind of advertising is effective?Only actual data will give you the answer!We can test different ads during the same time period to compare which ads can bring higher clicks and conversions.We recommend testing every two weeks to try out different text ad performance options to find the best placement.
5. Add ad extensions
We have already mentioned in the previous course that additional information can increase advertising effectiveness by at least 40%.Nowadays, all Google Ads ads are expanded text ads, and the types of additional information are also rich and diverse, so you must not fall behind your peers, and take advantage of additional information as soon as possible!
6. Separate search ads and display ads
Search advertising and display advertising are two completely different advertising formats, and the placement of ads is also different.Based on our experience, our suggestion is: separate the two advertising forms into different campaigns and arrange budgets independently for better results!
7. Don’t forget to remarket
Don’t you know about the delivery method used by everyone on earth?Through remarketing, we can bring back old visitors who have not made a purchase and let them see your ads again.According to authoritative data surveys, 76% of purchases occur among regular visitors, so do you think this function is very important?It should be noted that the way to create remarketing for search ads and display ads is slightly different, and you should choose to create it appropriately according to your ad type.
8. Create mobile-friendly ads
Needless to say, the general trend of mobile marketing is that when we operate digital marketing, we must also pay attention to changes in advertising forms.Different browsing devices have different sizes. An exquisite advertisement that is only suitable for display on the PC side can only be said to be a failure when viewed on the mobile side.Therefore, writing ads that are suitable for display on mobile devices can fundamentally prevent you from missing customers and improve conversions.
Have you learned these little tips for account optimization?
Quickly check whether your Google Ads account is up to standard?
For more information on Google Ads account optimization tips, you can follow us and leave me a message!