In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2022-01-18 Origin: Site
With SEO marketing strategies becoming more innovative every day when it comes to landing page ads, it’s no surprise that YouTube has had a significant impact on SEO rankings.Using YouTube videos to rank higher on your web pages is a good strategy because the audiovisual impact is much greater than the visual impact alone. About 800 million viewers visit YouTube every month, making the platform the second-largest search engine after Google.Based on the powerful MAU data, marketers from many companies have begun to use the YouTube platform as an online marketing tool, and consumers are also willing to accept video advertisements with high-quality content.There is no doubt that the mutually beneficial features of YouTube advertising have made both consumers and advertisers addicted to it. Next, we will introduce in detail the techniques to improve video rankings when using YouTube advertising. In fact, YouTube is not as advanced as Google's algorithms and codes in terms of system data capture and processing, but YouTube does provide some advertising formats unique to video platforms to promote your business growth and improve your network rankings.For example: the advertising thumbnail video at the bottom right of the video can maximize the display of advertising content without affecting the user's viewing experience.Advertising via YouTube is a great way to reduce your marketing spend compared to traditional internet advertising, and many companies have linked their websites to YouTube and other social media pages. Because YouTube doesn't have a specific way to rank.So when it comes to YouTube optimization, you can't just rely on keywords. YouTube will consider multiple areas, but there is no exact weighting hierarchy.When optimizing your video, you need to focus on the following aspects: logo, number of views and frequency, likes and dislikes, shares, subscribers, comment links, and favorites. Since the ranking of YouTube videos does not depend on any specific field, you can add unique creativity to the title as long as you focus on the keywords you want to promote and follow the rules, which is very scalable.Here are a few suggestions for getting started with the launch phase. 1. File name First, before you upload your video and optimize it, always make sure that the file and video titles match and that each word is separated by a hyphen.The YouTube background will obtain the file name to perform the first step of classification. The first step of optimization starts from here. 2. Keywords As with other ad placements, using keywords helps identify videos that are relevant to what users are searching for.Include as many keywords as possible in your video title and description. 3. Tags and Categories During the process of uploading a video to YouTube, you can choose to upload it under a specific category that is most relevant to the video.Tags help identify your videos from various categories.For example, if you typed 'academy's SEM knowledge sharing', you can tag it with words such as 'SEM knowledge sharing' or 'academy'. 4. Video title In addition to containing approximately 25 Chinese characters or 50 English characters, the title also needs to include relevant target keywords of the linked content.This will make your video title more confident that it will show up in users' search results.In addition to a catchy title, your video needs to be descriptive so users can easily find it among the millions of competing search results.By creating eye-catching and detailed descriptions, your videos can capture the attention of viewers and accumulate the clicks they need most.To keep your video looking its best, you need to update your title at all times and add more relevant keywords to it. 5. Video description Although the video description must be written within 160 characters so that the video can be displayed in search results, the description is still relatively free.First, add a link to your website before elaborating.Along with a large, informative description, start it with a concise summary description that includes relevant keywords. 6. Comments Video annotations is a very user-friendly feature for adding interactive comments to videos.You can easily add bubbles, annotations, titles, spotlights, and more, or just pause the video at the appropriate time.Although many companies do not consider this feature very professional when advertising and choose to ignore it, it is very useful to users and viewers.Annotations can link to other videos, related videos, your playlists and your channel, and they will definitely help you rank higher. As a test you can customize the annotation so that it stays on the screen for a few seconds to see how it feels to the viewer.Annotations can take the form of a long story and then go on to the next page.Add links to other channels or videos, feature summaries, promotional messages, and semi-transparent ads, which will also appear at the bottom of the page.This will make viewers more likely to stay on the brand page longer, which will boost business and hopefully lead to subscriptions (or follows)! 7. Create your own channel Creating your own channel to promote your business or services is an interactive way to share content with your audience.Since your channel page is your public representation on YouTube, you can tailor it to your personality. YouTube has created a channel information area on the right side of the page.This gives businesses an optional space to showcase other channels so you can add any channels that may be of interest to your users. You can start customizing your page by coordinating your YouTube channel page with your website in terms of color themes and image styles.Further personalize the page by changing rich background images.Since your main business strategy is to promote your channel, your videos should engage your visitors and motivate them to click the 'share' button.Shares, comments, and ratings are all crucial ranking factors and can take your video optimization to another level. 8. Create your own playlist Channel admins can now customize their channels by adding curated playlists, which contain a collection of YouTube videos.If a user likes your channel, they can subscribe to the playlist.So, whenever you add a new video to that particular playlist, subscribers will be notified by an update in the subscription bar on the YouTube homepage.These playlists can contain anyone's videos, not just your own, so any playlist can access any YouTube video, no matter who posted it.Because playlists are indexed separately from individual videos, they may appear repeatedly in YouTube search results. 9. Social Profiles Sharing should not be limited to YouTube.Through the formation of a business brand matrix through other social networking sites such as Facebook, Twitter and Instagram, 'sharing' continues on a larger scale.Links to other websites can be placed on your channel page.The number of URLs you place is entirely up to you, and all your media accounts that share data across platforms will show a connected presence. This will ensure that your channel subscribers will return and the interaction with your visitors will keep them wanting more. View your videos multiple times. 10. Business Video Summary Place your business video summary on your main business website.Not only will this increase your video views, it will also make viewers more curious to discover you.With all these social networking connections, your subscribers will stay up to date with your latest YouTube releases.For example, if you are uploading YouTube videos on your Facebook fan page, your subscribers and followers can stay updated without having to visit the YouTube page separately. A video that isn't fully optimized doesn't have much value in the eyes of search engines, and Google won't tell you what your video is really about without some specific help.No matter how beautiful your camera footage is, how catchy your soundtrack is, or how perfect your sales pitch is, without proper optimization, the world will never find your masterpiece.While many of the views people get on YouTube are from the initial views of current subscribers, if you don't have thousands of subscribers or are not connected to major social media figures, the first few views of your video may be Coverage.Optimizing your video is more than just creating a good title and description.It’s a carefully designed, integrated strategy that connects your content, data, and viewer engagement.